Restaurant businesses have been laid off since March 2019. COVID-19 is not only a pandemic; This is the biggest challenge in the restaurant industry to date. Some have decided not to reopen their restaurants. After months of locking and isolation, it has kept Indian restaurants and five million workers across the country involved in the restaurant industry. The technology is perfect, people are a little scared to go out and eat, but they like to taste the food that the chefs prepare in the restaurant. 

Some companies suggest that consumer demand may not recover immediately when restrictions are lifted.  However, restaurants that plan to modify and refine their restaurant model for the “next nature” will be in a better position to bring sales back to precision levels. This blog investigates how eateries can break the COVID-19 roof through restaurant mobile applications and know more about how quickly will consumers feel comfortable eating restaurant foods again with the help of the mobile application.

HOW THE MOBILE APPLICATION ADD VALUE TO YOUR RESTAURANT BUSINESS:

Restaurant app development is a key factor in advancing the food business during this covid-19  storm. It guides and helps the kitchens of all sizes to adopt the new business model and restaurant mobile app strategy with safer food delivery, dining with social distance, and operating with reduced staffing capacity.

1.Customer Convenience:

A well-designed mobile app with user experience methodologies will help your customers create a seamless and comfortable experience every time they walk on your doorstep.

  •     Mobile payment integration is one of the most convenient features for a customer, especially when you consider that 60% of customers use their smartphones while in a shop or restaurant. Instead of digging into the cash or credit card, they can shake their phone in front of the POS and complete the transaction.
  • The ability to pre-order saves your customers time. Forward ordering means customers can pick up their items at a separate counter or wait for curbside delivery, depending on the restaurant.
  1. Customer Engagement:

Beyond face-to-face communication in the restaurant, mobile apps allow another kind of engagement between you and your customer.

  •     If a customer routinely orders a specific item with customizations from your menu, he or she can engage in the application by optionally saving that item with his or her preferences.
  •     An application through push announcements can promote customer engagement. Restaurants know that customers may not always have them in mind, but often push notifications activated by a mobile app can help remind customers.
  • Use notifications to tell customers about special times, the festival offers, new products, or promotions.
  1. Marketing Data:

One of the most powerful assets you have is having your customers’ data, and having a mobile restaurant app is the best way to collect data.

  •     Consumer statistics, preferences, where they are, how often they visit, and order habits are the data points you can use to send timely and relevant marketing messages to your customers.
  • Geolocation targeting is another great way to send specific messages to customers when they are near one of your locations.

4.Increased Restaurant Productivity:

Fast food and QSR chains have been found to be incredibly useful in addition to mobile ordering as they do not require many employees to dedicate themselves to the cash register.

  •     This means employees can focus on providing better restaurant service and doing back-office work.
  • Mobile apps can help shift the focus from the restaurant’s dining room to its kitchen to increase performance.
  1. Easy Payment:

Speaking of payments, simplifying the payment process as much as possible will greatly benefit your business in some ways.

  •     First, quick payments in the POS system mean you can complete transactions quickly and make more sales.
  •     Second, a secure payment system adds a seamless experience to your customers, which ensures their good feedback about your restaurant.
  • Third, if you allow both mobile ordering and mobile payment, you reduce the chances of a customer taking their order without paying.
  1. Show Off:
  •     Well, we eat with our eyes, so use this opportunity to show professional photos of your food. It enhances the engagement that your customers feel with your brand and restaurants.
  •     You can also add pictures of the interior of your restaurant, photos taken on mobile phones, and pictures of your staff.
  • Displaying photos in your app is a great way to engage your customers by listening to their user-created content, i.e. the photos they took at your restaurant.

How Restaurant App is Helping To Build Customer Experience For post-covid-19:

In the face of the Covid-19, many restaurants understand the importance of mobile apps for their business.  As of now, some states only know about the parcel, and dining options, the restaurant mobile apps provide options like delivery and pick-up, customers can pick up and get the food at their doorstep. Customers are increasingly relying on useful, well-designed apps to identify locations, track orders, and on-time contact-free handoff. Here some of the ways that will help you to gain customer experience in post-covid-19

  1. E-Menu:

Lockdown restrictions and social distance have reduced the chances of eating in restaurants and hotels. If a customer has to order food at the restaurant, then they need a menu, right? Thus mobile apps provide an option i.e)E-menu which provides a permanent solution for restaurants to embrace the new digital world. This process is completely contactless, it will help customers avoid having to deal with hard menus.

  1. Seamless Food Delivery:

Demands for sending and receiving food have multiplied. There are two notable ways to send food to customers – third-party apps UberEats, DoorDash, or GroupHub and self-managed delivery apps. If you have a small or medium-sized business, start with third-party food delivery apps, and if you run your food business successfully, create a personalized restaurant mobile app. Improve your restaurant business performance by having a mobile app.

3.Contactless Payment:

Most restaurants have implemented a cashless policy to reduce the risk of infection. For secured food ordering and payment, cash or cardless payment such as mobile wallets, Apple Pay, Google Pay, Amazon Pay is used. To perform peer-to-peer (P2B) payment applications such as Samsung Pay and Venmo or PayPal are used which allows the customers to choose their preferred payment options.

Wrapping up:

Going through the trend of customers who prefer at-home dining, will always choose restaurant apps or food delivery mobile applications. Though onboarding a food aggregator platform is like coming of age that proprietors have to go through, investing in dedicated restaurant mobile app development will permit personalization, user-interface customization, including virtual advertising and advanced analytics – all the while keeping profits in your restaurant business.

 

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