Social media apps are computer-based technologies that play an important role in the sharing of thoughts, information, and ideas through virtual networks and communities among their users. Social media helps people to engage in user-generated content via sharing, comments, and likes. It has more than 5 billion users around the world. For many company’s marketing campaigns, social media is hugely helpful.
Initially, social media apps was used to interact and communicate with people, but it was later used for various purposes. After the entry of Facebook and Twitter(now X), social media participation blew over the years. These platforms attract businesses because they reach their audience rapidly on a global scale.
How Social media apps are used today?
- People share their views about the things around the world.
- Social media is the main marketing tool, by which companies promote their business, and understand the customer’s trend.
- The government uses it to convey emergency information to people.
Let us dive into top social media apps in India.
Top Social Media apps in India
Founded in: 2004
Monthly Active Users: 2.23 billion
Facebook has changed the way you make relationships with acquaintances and promote your business with strangers. The user base of this app is one-third of the world’s population. It has more than 65 million businesses and more than 6 million advertisers who promote their business actively on Facebook which makes your presence on social media. Facebook gives priority to the content that induces meaningful conversation between family, and friends. As 94% of Facebook users access it through the mobile app, keep in mind to improve your content for mobile.
Features:
- Customize your news.
- Share videos and photos.
- Friend and unfriend option which you need
- Find social, or local events
- Play games with your friends on Facebook
- On your page, you can promote your services and products.
- Watch live events happening around the world.
Available platforms:
- Android
- iOS
Installs: 5,000,000,000+
Rating: 4.2 / 5
Founded in: 2009
Monthly Active Users: 1.5 billion
WhatsApp is one of the top social media apps in India, a messaging app that was initially used to communicate with family and friends. Later, people were communicating with businesses through it. One big thing about this app is that it is an ad-free app. This feature made customers to like this app more. Various versions of business purposes are there in this app. Small businesses built the WhatsApp business app, and there is WhatsApp Business API for medium and large businesses. Encrypted communication of this app ensures privacy and safety. Not even WhatsApp can’t access our communication.
Features:
- Share messages, videos, photos, and documents.
- Share contacts, audio, location, and voice messages.
- Make WhatsApp audio, video, and group video calls/.
- Set notification sound, and custom wallpaper.
- As of now, a new option Whatsapp pay is available to 25 million users.
- A new feature that erases your conversions within 7 days.
- You can know whether your message has been seen or not by your recipient with a blue tick.
Available platforms:
- Android
- iOS
- MacOS
- Windows
Installs: 5,000,000,000+
Ratings : 4.3 / 5
Founded in: 2010
Monthly Active Users: 1 billion
Instagram is one of the most popular apps among youngsters where users can share stories, photos, and videos. For longer format video, it launched IGTV recently. For business and product promotion, you can also use your Instagram page. You can take a snap or video of your product and make art using the filter option and share it with a suitable hashtag to reach a lot of people. The main focus of Instagram is photo sharing and commenting so that users are more engaged by encouraging their friends and family to join.
Features:
- Share videos and photos
- You can send a private message
- Promoting products and businesses.
- You can add hashtag filters, etc.
- You can edit tag locations and images.
Available platforms:
- Android
- iOS
- Windows 10
Installs: 1,000,000,000+
Ratings: 4.5 / 5
Youtube
Founded in: 2005
Monthly Active Users: 1.9 billion
YouTube is a video-sharing app in which people are watching billions of hours of video every day. It was designed to show the videos as per the recommendation based on what you search. You can also make and upload your videos for subscribers and people may like, share, and subscribe to your videos. You can also make earnings with your videos, once you gain a certain number of subscribers. And YouTube starts placing ads before your videos. You can use YouTube SEO if you want your brand to be a YouTube. You can make videos and their content can be wide-ranged from cooking, adventure, painting, entertainment, education, etc. To increase your number of subscribers by uploading the videos with quality and consistency. So that, you can get more revenue, and advertise on Youtube. Rated as the top Social Media apps in India.
Features:
- You can share the videos that you watched on other platforms like Facebook, WhatsApp, and Twitter.
- You can create your own YouTube channel.
- You can watch live events that are happening around the world.
- Subscription feeds can be accessed by you easily.
- You can earn money with your videos after gaining a certain number of followers.
Available platforms:
- Android
- iOS
- Windows
- MacOS
Installs: 5,000,000,000+
Ratings: 4.1 / 5
Founded in: 2006
Monthly Active Users: 335 million
Twitter is an app in which you share information in the form of short messages that is called “tweets”. The information is real-time usually on entertainment, sports, politics, news, etc. You can tweet with only 280 characters, which differentiates this app from other apps. In this app, On expansive matters, you can get information from the experts, and also you can know about the recent incidents and developments happening around the world. The experts are politicians, heads of countries, celebrities, academicians, global organizations representation, and sports fraternities.
Businesses promote their products and services in the form of hashtags to enhance customer engagement. Many companies use Twitter for the digital marketing of a business or an individual. If you have any problem with the product or service that you bought, you can directly tweet the company’s hashtag. So, the problem will be solved by the company immediately, because they don’t want to harm their image on this people-watching platform.
Features:
- Know about real-time information on a comprehensive matter.
- Share your views of the matter that you like.
- You can like videos, photos, and GIFs.
- For conversation, you can create groups.
- You get the information shared by authentic sources.
- Without visiting the stores, you can directly shop via tweets.
- By chat options, you can privately communicate with followers or friends.
Available platform:
- Android
- iOS
- Windows
- iPadOS
Installs: 10,000,000+
Ratings: 4.4 / 5
Founded in: 2002
Monthly Active Users: 310 million
The LinkedIn app used to be an online resume-updating website initially, and now it has developed into a social networking platform for professionals around the world. According to your talent, abilities, and interest, you can search for jobs on this platform by reaching the professional through conversation, and chat. On this platform, you can follow eminent companies, HRs, and executives, who share their trends and insights via LinkedIn blogs. It is available in 20 languages.
Moreover, Experts can share their content, connect, and build their brands. If you want to build other members in your industry, LinkedIn is very helpful. This app makes professionals more productive and successful.
Features:
- You can highlight your special skill create a profile and apply for a job.
- You can create your business brand and marketing.
- You can follow the company in which you have interest.
- To impress recruiters, build your CV.
- You can know about the business or industry trends shared by experts.
- You can write an article on your interested area and share it.
Available Platforms:
- Android
- iOS
- Linux
- Windows
- MacOS
Installs: 500,000,000+
Ratings: 4.4 / 5
Messenger
Founded in: 2008
Monthly Active Users: 1.3 billion
Initially, Messenger is used to be a feature on Facebook for messaging. Facebook made it into an independent app after 2011. You can connect to your Facebook friends immediately with this app. And even if you deactivate your Facebook account, you can make communication using this app, which is a special feature of this Messenger app. You can message your friend by knowing when they are free, with the help of the last active status option. This messenger app is mostly used by socially active people to share their messages.
Features:
- Share photos, and videos with your friends.
- To guide someone, send location.
- Send text and audio messages.
- Make audio, and video calls.
Available platforms:
- Android
- iOS
- Windows
- MacOS
- web
Installs: 1,000,000,000+
Ratings: 4.2 / 5
Snapchat
Founded in: 2011
Monthly Active Users: 255 million
Snapchat is one of the leading and top Social media apps. You can share the short videos that are the main feature of this app, with your friends.. Before the photos and videos become inaccessible to the recipients, they are only available for a short period. There are more filters like bitmoji and emoji that you can use in this app. More features like entertainment, news, games, photos, quizzes, video editing tools, etc are available in this app.
Features:
- Send a photo or video to your friends within a second.
- Use filters for your photos and videos
- Watch your friend’s stories by following them.
- Chat with the help of the live messaging option.
- Know the breaking news, and watch even community pages.
- Share location and guide.
Available platforms:
- Android
- iOS
- Desktop
Installs: 1,000,000,000+
Rating: 4.3 / 5
Telegram
Founded in: 2013
Monthly Active Users: 200 million
It provides safety and security by encrypted calls and chats between two online users. But it is only available for smartphone users, not for Desktop users, and groups. Businesses can use this app for fast communication and direct customer contact. They can create chatbots to communicate with more people.
Features:
- Provides safety and security by end-to-end encryption.
- Send data up to 2 GB.
- Use chatbots for answering or processing automatically.
- Organizations can use analytics to track performance and growth.
- It supports one-on-one communication.
Available platforms:
- Android
- iOS
- Linux
- Windows
- MacOS
Installs: 100,000,000+
Ratings: 4.5 / 5
Quora
Founded in: 2009
Monthly Active Users: 300 million
Quora is a question-and-answer or knowledge-based platform where users share and grow their knowledge. Users can get answers by asking questions about the topics they are interested in. And also share their knowledge with others. It encourages meaningful discussions and people can vote for the best responses. You can learn from experts and professionals about anything you need. You can give the link in your bio is one of the policies of Quora. Your account will be blocked, if you add any link or image in your answer. Experts take sessions on their area of expertise and individuals offer online classes. So, by messaging them on their profile, you can communicate with them. If you search for anything on Google, Quora is at the top of the search results. So, it has a wide reach. Remember that you can get knowledge from experts and authentic sources.
Features:
- Get answers from experts, and ask questions.
- Share your knowledge on the topic in which you have expertise.
- Follow your interested content.
- Ad-free experience.
Available platforms:
- Android
- iOS
- Windows
- MacOs
- Linux
Installs: 10,000,000+
Ratings: 3.9 / 5
Conclusion:
Listed were the top social media apps in India. Social media apps are powerful tools that help in many ways, such as connecting people, promoting businesses, learning new things, finding jobs, and more. They impact our lives nowadays, depending on how we use them. So, decide and choose the social media apps that you want and use them.
