The Demand for Matrimony Apps is increasing day-to-day in the Indian market. Finding your soulmate made easy through mobile apps in 2024. Like dating apps, the interest in Matrimony applications is high in India.

Mobile apps are the most powerful tool to use anywhere and access data. Launching your matrimony app in today’s market is a good business idea. If you’re looking to start a business in this niche, then here are some of the best features that will improve the engagement of your matrimony app.

5 Features to Improve Matrimony App Engagement

Matrimony App Engagement Features

  1. AI-powered matching algorithm
  2. Calling & Chating
  3. Astrology and horoscope matching
  4. Advanced Filter Options
  5. Profile Boosting

AI-powered matching algorithm

The most important feature to consider when developing a matrimony app is matchmaking. With the growth of AI technology, interest-based advanced matchmaking will be a good option to include.

Consider gathering all the interest and live-style information from the registered user. Combining all the data received from the users, you can integrate the algorithm to display the users based on their interests. This will help to find their desired partner and make the process move further.

Calling & Chating

To make the users more engaging, integrate the option to chat with the matching partner. Options like online calling and chatting will help them to know each other.

With all the social media apps providing this feature, adding a similar one in your matrimony app helps the users to connect with the match and introduce themself. Once both of them are comfortable with each other, then they can proceed with their families and move forward to the next stage.

Astrology and horoscope matching

In markets like India, Astrology and horoscopes play a major role in match-making for marriage. Integrating a feature for Astrology and horoscope matching inside the matrimony application makes the process easier.

Users can filter the desired matching candidate from the feed which will help and save lots of time. Astrology-based matchmaking will be a game changer and make you stand out from other competitor apps.

Advanced Filter Options

One of the important aspects to consider while using Indian matrimony apps was filtering the users. Usually, all apps provide information like age, location, education, religion, caste (if applicable), and lifestyle preferences.

Consider including some more advanced filter options like profession, salary, pets, lifestyle, and more. Incorporating all these new features will keep the users engaged and help them to use them frequently.

Profile Boosting

Adding a feature like boosting user profiles will help them to reach out to more candidates. Enabling an in-app feature to subscribe to Profile Boost for a specific time gives them a better option.

By boosting a user profile, then can able to display the top in others’ searches and filter for matchmaking. This will gain more impressions by subscribing to the app feature. Users will stay connected and keep reusing the application while they get more matches.

Are you looking to create a Matrimony app?

Looking to start a matrimony platform online and don’t know where to start? Smarther is the best mobile app development company based out of Chennai. We help create your Matrimony app with all the advanced features and guide your launch online. Get a free consultation today with our experts.

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