Ordering, Shipping, Marketing, Customer Service, Team Communication, No matter what size e-commerce business you have, there are many tasks and various factors to manage daily, and hundreds of e-commerce tools are in the markets to simplify those tasks.
In this blog, we have put a list of 5 best e-commerce tools to make your work a little easier. With these tools you can build your e-commerce business and take it to the next level.
Content Management System (CMS) is a software that helps e-commerce business owners to create, edit and publish digital website content without writing any code. It allows users to change the look and feel of an online store, such as changing the product page layout, adding advertising banners, or quickly adding new website sections to improve products.
An eCommerce site is an online shopping cart solution that handles product management and sells products directly through your website. Some eCommerce sites also act as CMS. It is a user-friendly infrastructure that handles all the backend store management of an online store.
There are two major types of eCommerce CMS software: SaaS and Open Source.
Hosted SaaS CMS is a cloud-based solution for eCommerce stores that does not require a separate server. You pay a subscription fee, in return, you do not need to download anything, manage updates or set up a database – all this will be taken care of by the software vendor. Examples of hosted CMS include BigCommerce, Shopify, Squarespace, and more. These examples work for both eCommerce sites and content management systems.
With open-source eCommerce sites, users have complete control over the operation of the website. Open-source software can be free to download, and then they are often self-hosted. This means that store owners will be responsible for finding the host for their eCommerce website, maintaining the server, and installing software updates when needed. Some open-source sites have the option of hosting the cloud, but they are different from SaaS, in that maintenance still falls on the store owner. Well-known examples of open source eCommerce solutions include WooCommerce and Magento.
- Big Commerce
One of the most important and familiar eCommerce platforms in the market, BigCommerce supports over 60,000 vendors of all types and sizes. With a plethora of built-in features and CMS capabilities, the Big eCommerce platform is powerful enough to facilitate the growth of fast-paced e-commerce businesses and is intuitive enough to upgrade to complete eCommerce startups. It provides the full spectrum of the e-commerce industry.
The site is known for its advanced SEO integration and flexible APIs, enabling vendors to integrate with leading software and other CMS solutions, while upgrading the BigCommerce shopping cart in the backend. BigCommerce is fully hosted, and available on a monthly subscription basis.
Magento is a popular open-source CMS for eCommerce solutions. It offers many functionalities and a variety of features, including integrations with solutions such as CRM, ERP, chatbots, and other enterprise-level software. While it caters to all types of vendors, it is often preferred by fast and large businesses due to its comprehensive structure, pricing options, and development requirements.
Shopify is one of the most popular Sass-based eCommerce platforms. By its simple interface and affordable price, it has become a popular option for start-ups and small businesses. However, that is not to say that big brands cannot use CMS. The number of features depends on the type of project you choose, so it is a good idea to read the list of features before signing up. Shopify offers free 24/7 support, free store templates, and a separate POS layout. But Shopify charges transaction fees for using payment providers outside of Shopify.
When you buy goods and services online, you pay for them using electronic media. This payment method without using cash or check is also known as the e-commerce payment method, also known as online or electronic payment method.
The growing use of web-based banking and shopping has seen the development of various e-commerce payment methods and technology developed to enhance, and deliver secure e-payment transactions.
Paperless payments methods have revolutionized the payment process by reducing paperwork, transaction costs, and staff costs. Systems are less time-consuming than user-friendly and manual processing and help businesses extend their market range.
- Card payments:
Card payment is one of the most widely used and popular methods not only in India but also internationally.
Credit cards are easy to use and secure. The customer must enter the card number, expiration date, and CVV, which has been introduced as a precautionary measure. CVV helps to detect fraud by comparing customer details and CVV numbers.
- Bank transfer:
Bank transfer is an essential payment method for e-commerce.
This is considered a payment method if ‘everything else fails’. Some e-commerce stores are also interested in using bank transfer payment options.
Customers registered with Internet Banking can make bank transfers for their online purchases. Bank transfer is a very secure method as the transactions have to be approved by the customers.
This is an easy way to pay for online purchases and does not require the customer to have a card for payment purposes.
- UPI payment:
The unified payment interface is a simple bank-to-bank transfer network. A user can send or receive money instantly / from anyone, and without entering bank details. On the other hand, Payment Gateway is a complex tool that involves many basic processes and steps to facilitate the transfer of money between a customer and a vendor/business.
Modern businesses need modern e-commerce marketing tools to help them grow. However, the vast majority of options are often overwhelming. That’s why we share real eCommerce marketing tools that have to help you evaluate many options.
These are the most effective marketing tools in the e-commerce business
- Email marketing:
The right email marketing service will help you continue to build relationships with your audience even after you leave your website. You can create an automated marketing queue to let customers know about new products or upcoming sales.
By focusing on search engine optimization (SEO), you are improving the inconsistencies that your site displays over Google results. By upgrading your website for search, you can increase your organic traffic and find new customers.
Content creation tool:
No wonder content creation is considered a valuable asset for online businesses. This has proven to be one of the most exciting opportunities in the marketing industry, it allows and rewards endless creativity and exploration. However, your creative ability will be wasted if you do not have a good foundation for your ideas. And good content can take your business to new heights and help you make good profits.
Some of the most effective content creation tools:
Evernote makes it easy to track all your ideas. Create posts on Evernote and transfer them to your content management system when the time comes. Evernote makes this easy. With a variety of tools and unique features, Evernote will always change the way you create content.
This is a graphic content creation platform for online branding. RenderForest provides tools for creating video slideshows, animations, cartoons, audio scenes, logos, and more.
This tool helps digital writers find punctuation, eliminate spelling mistakes and improve texts.
- Fastreel by movavi
This tool allows anyone to polish their video in two clicks. It allows you to create dynamic promotional videos and sales announcements at any time. Colorful templates and high-energy music help to create captivating videos.
Customer service tools:
Nowadays, businesses use technology to handle customer service more efficiently and cost-effectively.
There is no denying that the quality of your customer service plays an important role in developing customer loyalty to your brand. Now more than ever, customers have a wide variety of alternative options. Providing quality products/services and answering their questions helps to gain more advantages.
zendesk Business Integration Solution allows you to automate and initiate chats with customers before they ask you questions. This tool makes it very easy for your team to talk to customers and resolve their issues in real-time.
Access to incoming tickets is very easy for your support team. Sometimes, when running an online business one can get overwhelmed by backed-up tickets and irregular files. Multitasking capabilities make it possible for the team to work on multiple tickets to reduce backlogging.
- Hubspot :
Hubspot is designed for large eCommerce teams that focus on growth and take a business to the next level.
The Hubspot system is very interesting. You can find all the details about a lead in one place, which makes your employees more empowered, and this leads to better customer relationships and improved performance.
Re: amaze makes it possible for customers and the support team to have conversations across different channels via emails, mobile SMS, social media, and live chat. It provides a shared inbox and real-time news site, respectively.
The sales and marketing department is overseen by a live dashboard that monitors the activities of online customers.
This tool provides the FAQ feature for any good help desk. This feature allows you to create and organize content that is important to your business.
Whether you own a company or manage a large online retailer, running an eCommerce business can be challenging. You must have mastered many skills to find success, but applications and tools make this process much easier than in previous years.
One of the ways to succeed is not working hard, but working smart and well. These tools we discussed today will free you to focus on things that can move sales and revenue to the peak by automating the busy work aspects of your business.
Competition in the e-commerce space is more intense than ever, which means businesses need to find any advantage they can. These tools will give you an edge and motivate you to look for additional applications and software solutions that will help your business grow and succeed.