The Indian e-commerce industry has seen a huge upsurge due to COVID-19 and has significant potential for future growth.

India’s e-commerce market will be driven by mobile shopping, which is projected to grow by 21 % a year over the next four years. Credit cards and debit cards are the most popular payment methods online by 2020, followed by digital wallets.

Ecommerce capability is no longer limited to traditional websites, and physical retail is intertwined with the digital world. 

Market size:

Internet penetration in India was just 4% in 2007 and has increased to over 52% by 2019. Moreover, the e-commerce market is expected to be reported at US $ 84 in 2020-2021. Also, experts expect this number to increase to $ 200 by 2021. 

The e-commerce industry recorded 26% order volume growth in Q4-2019 vis-a-vis  Q4-2019.

E-commerce order volume in India increased by 36% in the last quarter of 2020.

In the light of COVID-19 the effects of accelerated growth and lockdown have led to a massive shift in consumer habits as many new shoppers and sellers come online

One of the reasons an eCommerce business is thriving is its advantages 


By starting an online business, you will save on various expenses associated with physical stores – rent, property insurance, furniture and more.

However, while it is easy to finance an e-commerce business on a tight budget, it will still require many different costs to get started. As with any business, it is difficult to determine how much it will cost to start your e-commerce business. Your start-up costs often depend on the type of e-commerce business you start, the software or site you choose, how your products are based, and other factors.

Potential Income:

Usually, physical stores are open from 9am to 9pm during traditional working hours. Online stores are always open – you can browse products anytime, basic support is provided by chatpots, and outsource delivery to a 24/7 service

Automation allows you to have a consistent workflow at any time – you can receive and process orders, deliver goods and send invoices regardless of time constraints. It is also convenient for customers with unusual night schedules that do not come in the usual nine to nine schedules.

Sell globally:

A physical shop is located in a specific location and in most cases people who live nearby come and see it. One of the advantages of e-commerce stores is that it is not bound by geographical boundaries.

A customer can access the portal from anywhere in the world with the help of an internet connection and a device to run it. The site is available 24 * 7 to all customers anywhere in the world and provides information on where products can be shipped and within how many days.

Easy to showcase:

ECommerce benefits like displaying the best sellers make it easy to show the products to your customers. Although you can design a physical store to motivate people to buy certain products compared to going to different aisles and shelves, it is easy to find the best sellers in a custom online store.

They have proven the reason why customers want to buy your best sellers. Other customers have already purchased them and are happy with their purchase. If you want to showcase new products to customers, you can add them to your promotion, email marketing, or retaliatory ads. With an eCommerce store, you can add the best product photo and product descriptions to block customer choice.

Affordable Employees:

 Another advantage of eCommerce is that hiring employees is affordable and you can hire from anywhere in the world. You can choose to outsource work to virtual assistants in countries where the cost of living is very low.

You need less staff in an online business than a retail location. The biggest advantage of online businesses is that you don’t have to hire employees. You can start and run an eCommerce business yourself. You should only start building a team when you are starting to grow or when you have the capital.

Easy to Retarget or Remarket to Customers:

Creating retargeting ads to reach customers in your area while running an online business is one of the most lucrative e-commerce benefits. You can create a Facebook pixel to display ads on your Facebook feeds for your customers. You can use the e-commerce mobile app to review people who visit your store but do not buy.

At eCommerce stores, you can review those who add products to their cart, those who have not, or those who have visited the blog post, and those who have never purchased. With an effective pop-up or lead magnet, you can easily collect email addresses and continue marketing to your customers after they leave your site.

Access the customers data easily:

 One of the benefits of eCommerce is that you can easily access the data for your customer analysis. Most people find it embarrassing to provide email addresses or postcodes to physical retailers. In e-commerce, consumers typically provide not only their name, email address and phone number when viewing or registering a site, but also the wealth of consumer behavior and statistical data available through Google Analytics, which helps improve online travel and marketing for online retailers more efficiently and accurately.

You can do more by filling out marketing surveys and sharing their date of birth with you. If you ask them to create an account, you can get even more information to better serve them.

If you choose Dropship, you can easily process a large number of orders. As your business continues to grow, you may choose to hire staff to assist with order processing. Also, with dropshipping, you have no product to sell to a customer. So you don’t have to worry about stock regulation like physical stores.

In retail stores, long queues can prevent people from shopping. With eCommerce, there is no waiting time. A customer can place orders on their schedule without any delay, allowing you to accept a larger number of orders.

Can scale up business quickly:

To grow a physical store requires more floor space (and the cost that comes with it!), Staff and shelves. In contrast, growing an online store is much easier, which is one of the less obvious advantages of e-commerce for businesses.

All you need is more inventory, a few digital transitions and more storage space, which is much less expensive than store front space. Being online also eliminates the need to open a new store in another location as you are already in a position to reach the global market.

Mobile applications play a major role in the growth of e-commerce business:

More and more e-commerce businesses are developing their applications with the help of ecommerce app development companies, which is a good step for the industry. Amazon and Walmart made huge revenue by launching Black Friday deals through their mobile apps.

Mobile apps for e-commerce businesses are changing the way shopping is done. The convenience of online shopping is even more convenient. With a single tap on the app icon, you will be taken to a store’s product offers. With a little scroll or swipe, you are sure to find the right product for you!

With mobile apps, shopping is being redefined and many will agree that e-commerce and mobile apps are the perfect fit.

Wind up:

Many in the industry estimate that the current e-commerce ecosystem in India (including both market and commodity types) is more than 5% of its actual capacity. As the industry grows exponentially, many small and large players still feel that there are horizontal and vertical, which have not yet been explored and organized. The e-commerce segment will be essential for improving the Indian economy and rising employment rates.

Contact Us Smarther
Contact Us Smarther