In today’s busy world, everyone wants things fast. That’s why quick delivery apps are becoming popular. One such app is Swish, which promises to deliver fresh food in just 10 minutes. But how does this app work so quickly? And more importantly, how does it make money? Let’s find out.

Swish App Business Model – How It Makes Money?

What is Swish App?
How Does Swish Work?
How Swish App Makes Money
Funding & Investors
Swish Alternatives
Conclusion

What is Swish App?

Swish is a food delivery app that started in Bengaluru. It was launched in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S. The app focuses on delivering food very fast – usually within 10 minutes.

Unlike regular food delivery apps, Swish handles everything themselves. They make the food in their own kitchens and have their own delivery people. This gives them complete control over how quickly your food arrives at your door.

Founded in – 2024
Headquarters – Bengaluru, India
Founded by – Aniket Shah, Ujjwal Sukheja, and Saran S
Installs – 100,000+ Installs
Ratings – 4.5/5

Download Swish app – Android | iOS

How Does Swish Work?

Swish relies on what industry folks call the “cloud kitchen model.” But don’t let the fancy term confuse you – it simply means they don’t work with restaurants like other delivery apps do.

Instead, they’ve set up small cooking spaces (their cloud kitchens) close to where most of their customers live. You’ll find these kitchens in popular Bengaluru neighborhoods like Koramangala, HSR Layout, and Indiranagar.

The process is pretty straightforward:

You place an order on the Swish app
Their nearby kitchen gets cooking right away
A delivery partner grabs your food
About 10 minutes later, you’re enjoying your meal

This works because they’re cooking right in your neighborhood, and they keep their menu focused on items they can prepare quickly without sacrificing quality.

How Swish App Makes Money

Swish has built a pretty clever business model to keep the cash flowing:

Direct food sales: Since they make their own food, they keep all the profits. Traditional delivery apps have to share revenue with restaurants, but Swish cuts out that middleman.

Delivery charges: They sometimes add small delivery fees, especially during busy hours or for smaller orders. These might seem minor, but they add up.

High volume strategy: Their whole business is built around selling lots of meals every day. Even if they make just a small profit on each order, the numbers work in their favor when they’re handling thousands of deliveries.

Future opportunities: They’ll likely start partnering with food brands or creating special promotions to bring in extra revenue streams as they grow.

Related: Porter App Business Model

Funding & Investors

Swish has caught the eye of some serious investors:

In November 2024, they secured $2 million in seed funding. Then just a few months later, in March 2025, they raised another $14 million in Series A funding.

Their impressive investor roster includes Accel, Hara Global, and even Gaurav Munjal, who founded education platform Unacademy.

This money isn’t just sitting around – they’re using it to open more kitchens, improve their technology, and prepare for expansion into other cities.

Swish Alternatives

While Swish is making waves, they’re not alone in the quick delivery space. Other players include:

Zepto has made a name for itself delivering groceries in 10 minutes. Blinkit (formerly Grofers) offers speedy delivery for groceries and everyday items.

And while Zomato experimented with an “Instant” quick delivery service, they’ve since put that project on pause.

Each company approaches the quick commerce challenge differently, but they’re all racing to be the fastest option for urban consumers.

Conclusion

Swish is fundamentally changing how we think about food delivery. By handling everything from cooking to delivery, they’ve created a system that can consistently hit that impressive 10-minute delivery window.

With solid financial backing and a straightforward business concept, Swish seems poised to expand beyond Bengaluru soon. The quick delivery trend is just getting started in India, and Swish has positioned itself at the forefront of this exciting new market.