Truecaller is an online free app built to make communication smart, safe, and efficient. Our country takes pride in 1.15 billion registered mobile connections and a population of 1.43 billion, which accounts for 82% of people being ardent mobile users.

A report claims that a registered mobile number receives an average of eight calls daily and four calls are spam or unwanted. Whenever the bell rings whatever the situation or place the user thinks the call might be important. Apart from his contacts, the user can never judge a call by its number.

A person may be waiting for a call from an unknown person or place like interviews, government offices, hospitals, etc. The user can only save all numbers if he finds it important. The Truecaller app can handle the above tensions in the call settings. To know more about the app, follow the lines below and get updated with the details.

Why Truecaller?

The Truecaller app is a resort to the everyday incoming call problems people face. The problem might seem simpler but the effects and mistakes caused by its impact are big. Any mobile user accepts or rejects a call depending on the caller and the situation. A caller might even leave the call unattended as per his work.

The names in the contact list are the safe contacts and other contacts can never be simply marked as spam. A new calling number might be important, but who knows with the number alone flashing on the mobile? The above controversies can be handled very smoothly with the Truecaller application.

If downloaded on the device, the free app flashes red if the call is spam or blinks blue with the caller’s name. The caller’s name is displayed even if the name is not listed in the mobile’s contacts. The user now can assuredly accept or reject the call. It is designed to support customers and secure them from spam.

The threat of using a mobile number is that all personal details linked to it can be easily available misinterpreted and misused. Unwanted repeated disturbing calls are posing threats to many users.

Truecaller app was designed to enhance the rights of the user to let them decide whether to attend, reject, or block the call. The privacy of users is not only to safeguard personal data but to ensure safe communication.

Communication between users can also happen via messages. The Truecaller app sorts them easily as Personal, Important, Spam, and Other. Nowadays many fraudulent activities are reported frequently using mobile numbers and messages.

The unwanted communication can be dropped off at the initial phase by using the Truecaller app.

How Truecaller operates

Hope everyone remembers the good old days of using landline phones and the phone directory. The Truecaller app works with the replica model of the phone directory.

The phone directory stores all the personal details of all landline users in the specific area starting with names in alphabetical order along with addresses, and phone numbers. The name stored need not be familiar to us yet we had the directory with us and searched numbers and names whenever needed.

The Truecaller app uses cloud storage services. The immense capacity of the cloud stores all the details of all users registered in the app. The primary task of the true caller business model is to gain access to all personal details of the registered user.

The app retrieves all contact details, message records, social media interactions, and friends lists through all other apps and stores them as private data in the cloud.

The app is in continuous link with the authorized database network. When an incoming call alerts the user, the Truecaller app senses the call and checks the called number with the database.

If the number is not on the database, it reports it as spam. If the number has been repeatedly blocked and reported by many users, the Truecaller relies on this crowdsourced information and reports it as spam. The user is given the choice to block the call manually or switch to autoblock.

If the number is stored in the database the name of the caller is displayed on the screen with a green code to indicate a safe user. To explain it clearly a user with the name X is stored under different contact names like a friend, dad, officer X, work X, and so on.

Then how does Truecaller find the exact name and display it on the screen? Truecaller cross-checks the number with all the stored data and different name possibilities. It filters out the irrelevant contact names and retains the most suitable and repeated name. If the called user is a registered person of the app, then easily it displays the name registered.

In general true caller gives the user the liberty to use the app in the background without much direct interaction or the need to be active in the app always.

Truecaller – Features

Truecaller app is deemed safe for users and has a rough estimate of about 150 million users. The app is ensured safe with many features.

Phone Call Recording

Truecaller allows users to record both incoming and outgoing calls. The recording is done in the background smoothly when the call is in progress. The recording can be initiated before the call starts or during the session and stored in the system drive.

The caller will not be aware that the call is recorded. This feature is very useful to users who find it difficult to note down the content of the speech without missing a hint. Business units can find them most appropriate to keep track of orders and deadlines.

Block Spam calls and messages.

Truecaller app identifies a number as spam if it is from any marketing, fraud, harassment, or unknown business units. If a number has been repeatedly marked by all users and is reported to the app it is mentioned as spam. Truecaller ensures that future no calls or messages are from the blocked numbers.

Caller ID

The caller ID displays details like the caller’s name, location, whether they are business-oriented, and if possible the profile picture. The Truecaller identifies if the call is relevant or irrelevant and makes decisions on behalf of the user.

Backup Data

The backup feature secures data and stores every detail about the contacts. Call history, call logs, blocked lists, and personal messages can all be backed up to restore them in case of any adverse situation. The automatic update option allows the app to be updated regularly.

Application Integration

Truecaller is an individual app but it has its best work done only when it has access to the contact list available in the device and messaging apps. There may be many messaging apps on the device, but Truecaller gets access to all contacts to perform its duty.

The actual background work of the Truecaller app is only possible by integrating it with other available applications. If the user calls or messages through the app the actual device calling and messaging app will open and they perform the task. If the user wants to stay in the Truecaller app then it is a must to set Truecaller as the default calling and messaging app.

Find caller

The new upgraded feature of the app allows users to find all background details associated with the number. The ‘search and call any number’ icon helps to scan and upload any number using the device camera. The app scans the number and then fetches details related to the number.

Color codes

Truecaller app uses different colors to identify the type of calls and messages. Red denotes spam messages or calls. Green means verified user. The blue color indicates standard business calls and as for messages, it is OTPs, delivery banking messages. An urgent or priority call is shown in purple color.

Ghost call

A unique feature of the truecaller app. Not useful to many but quite interesting to see how it works. The user can set up a fake call with this feature. The time and caller name can be sorted out as per the user’s wish.

The call appears in the device and it appears as if a third party is calling. Useful to people who want to avoid their presence in unavoidable circumstances.

Urgent messages

If a user is unable to be contacted but if an urgent message needs to be conveyed then this feature sorts out the solution. The user may be too busy to handle the call or message.

The caller can notify and mark the message as urgent and send it to the contact. The message appears as an urgent message and the concerned party can sense the situation and act accordingly.

Call reason

The feature of the Truecaller displays the reason for the call. If the user is unknown but if the reason is valid the user can take the liberty to attend the call and hear the news conveyed through the speaker. This feature avoids unnecessary tension and wild guesses behind a call.

The above features supported by the Truecaller make it a huge platform trustable by many users. The app has no active competitors and is walking smoothly on the road paved ahead.

Undercover work of Truecaller

Truecaller app operates with the data stored in the cloud following algorithms and technology. But from who does Truecaller gather so much personal data and what is the data it keeps record of? Eager to know the reason, the user who accesses the application is the master serving the data.

The initial registration process seems to be very smooth and quick from the user’s perspective. The terms and policies agreed upon and accepted by the user permit the Truecaller app gain access to data like

User location
IP Address of the User
Device ID and hardware settings details
SIM Operator, IMSI
All applications installed on the device
OS, Web browsers
Default Phone calling and message apps
Address book, call, and message history
Phone usage data

All the above data are stored relevant to each user. The background operations are opaque and the Truecaller app strictly maintains privacy of all data from the user.

Sources of revenue – Truecaller business model

Truecaller app is a globally recognized online platform for verifying contacts and ensuring enhanced communication services. The application makes itself available free of cost with a basic internet connection. There must be ways it fills up its pocket right? They are as follows:

Data Sharing

The ocean of contact data Truecaller maintains is the primary source of information required by many industries. Information is money. The Truecaller sells details to other concerns and reaps huge profits.

To be clear if a women’s clothing apparel wants to advertise its catalogs to ladies, it approaches truecaller. The business model fetches all data of women in the particular region and hands it to the concern. This exchange of data earns money for the Truecaller.

Premium services

Truecaller app supports many noteworthy services to customers, there are certain services like an ad-free environment, incognito mode of operation, and track numbers. These services are charged extra by the customers.

Advertisements

The best income source for many applications is by displaying ads to users. The task may be happening but the pop-up ads and videos open up now and then to catch the attention of customers. The Truecaller app targets ads and makes a hefty sum.

Business promotions

A simple tactic behind the Truecaller app is that it does not mark branded business units as spam. Each operating unit has many calling numbers for marketing and sales. Truecaller identifies them as verified users and displays their brand names in the calling window of the user-promoting marketing. The marketing strategy earns money for Truecaller’s business model.

Truecaller SDK

When a user wants to install any app, the first step of authentication is OTP verification. Truecallel skips the verification process of waiting for the message or call. The application just checks the registered number in the database and does the authentication procedure with the help of data stored in its cloud.

The frontend process appears simple, fast, and trustworthy to users. The background checking action is paid by the concerned installed app to Truecaller. This adds up to the profit account of Truecaller’s business model.

How does Truecaller plan to evolve in the future?

The Truecaller app dreams to expand its services worldwide and establish a global network. Truecaller works efficiently to block messages and calls. It plans to include AI features to cope with the insights of users and businesses.

The seamless work of the database is its integration with concerns like Yellow Pages. Truecaller wants to collaborate with telecom providers and improve its task efficiency. One plan on hold is to set foot in the financial services area and develop Truecaller Pay, a platform for secure payments.

Other ideas in the queue are to offer customers voice-integrated services, more privacy, and security. If Truecaller’s ambitions are achieved in reality then there is no doubt about its future success.

Closing thoughts

The business model of Truecaller is explained in detail. Truecaller started as a simple app to identify spam and report them. It has grown gradually step by step and has achieved many highlights in the current technological market. It protects people from thefts, fraud, call harassment.

The database it maintains is extensively large and capable. The transparency of operation and security concerns are the main aids to keep the application in the uprising. The Truecaller app provides a sense of security to people and is one of the best-trusted applications.

SMARTHER, the leading mobile app development company in Chennai excels in developing mobile applications with extended features. The other services include iOS and Android Application Development, web development, and E-Commerce solutions.

The company has helped many businesses to step foot online and earn huge profits. The main vision of SMARTHER is to support customers with all their needs at reasonable prices and extended support. The customers are ardent followers approaching us for continuous support and business expansion.

The team in SMARTHER works with enthusiasm when it comes to trying new ideas and launching innovative concepts. Contact us at any time and develop your dream applications like the above-discussed Truecaller.