Exploring Practo: Business and Revenue Insights

Practo is the online healthcare consultation application that facilitates virtual assistance for patients. This is the boom in the healthcare industry as most physicians encourage online consultation to serve more people by being in a particular location.

The travel time of the doctor is converted into consultation time. In this blog we shall discuss some points about the business and revenue insights of Practo.

Practo Business Model

Founder and the Time Transformation of Practo

Shashank ND and Abhinav Lal are the founders of Practo Healthcare Technology in 2008 in Bangalore city, India. Because of Practo’s qualified technical support, the technology has grown multiple times. Many healthcare services started using Practo in order to lessen their administrative burden.

In 2012, Practo secured $4 million in series A funding which focuses on the expansion of the company and improving the efficiency of the technical support.

Later, in 2013, the company launched its appointment booking application for the benefit of virtual appointment booking. This enhances the appointment system by effectively reducing the waiting time of the public and also eradicates the perplexion in booking appointments.

In 2015, the company secured $30 million in series B funding by focusing on the global expansion of the product. 6 months later in the same year 2015, the company secured $90 million in series C funding to expand the company to the largest healthcare technology service partner.

Business Model of Practo

The Practo Business mainly focuses on virtual assistance in the healthcare sector. Practo provides the services such as,

  • Online appointment booking
  • Online consultation with the doctors
  • Online medicine ordering
  • Online Doctor search

Key Activities:

The Key Activities involved in Practo application are,

  • Online Appointment Booking
  • Online Consultation
  • Medicine delivery
  • Technical support
  • Managing the Doctors and Hospitals
  • Marketing and Branding

Key Resources:

The Key Resources of Practo application are,

  • Information Technology
  • Website
  • Mobile Application
  • Back-end operation team

Key Partners:

The Key partners of Practo application are,

  • Technology partners who develop the mobile application and website
  • Doctors
  • Hospitals
  • Insurance consultants
  • Pathology Lab
  • Pharmacies
  • Delivery professionals

Value Proposition:

The Practo offers to the partners with the following values.

For Patients:

  • Providing a number of specialists available in city wise reports by getting the symptoms or causes.
  • Online appointment with the chosen Doctor by the list in the Practo application.
  • Online consultation facility with the doctors if the doctor is not available in the city.
  • Guide to choose the best Doctor by reviews and ratings.
  • Maintenance of the medical record of the patient.
  • On-time Medicines delivery services.
  • Provide rating and review to the Doctor according to their experience.

For Doctors, Hospitals, and Labs:

  • Widen the opportunity to treat the patients which enhances the income potential as well as the learning potential.
  • Patient’s health records have been maintained with no efforts. This is beneficial to the patient as well as the Doctor to treat well.
  • Enriching the reputation through the customer’s rating and review.
  • Through the online consultation the Doctor is able to serve more patients than before.

Revenue Model of Practo:

The Revenue Model of Practo majorly depends on the commission paid by the online booking services and the Doctors who are associated with the business.

  • For every appointment booking the Practo charges a certain amount as service charge from the patient, the Doctor, and the pathology lab.
  • For Online consultation also, the Practo charges commission from the patient as well as the Doctor.
  • From the medicine delivery the Practo charges some amount as delivery charges.
  • Above all, there is a plan called Practo-plus which is a beneficial scheme for the subscribers. The subscription scheme from which the customers can get some discounts and offers. For subscription the customer has to pay a certain amount.


Practo is the online healthcare service application where the people can get the services such as online appointment booking, online consultation with the physician, online medicine delivery and so on.

In this blog, we have discussed deeply about the business model and revenue model from which Practo is generating revenue. Practo is one of the largest technology support in the healthcare industry.

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