What is the Grab App?

Multiple services under one mobile app are the main focus of Grab Super App. Initially, it started as a ride-hailing app. Now, this Grab Super app has widened its wings with services such as food, grocery, package delivery, hotel room reserving, insurance, and many others. On average, this Grab Super app provides services to around seven countries and 400 cities in Southeast Asia.

Grab – The Multi-service Environment:

Various services Grab Super app business provides under one app are,

Transportation: Ride service is available by car, bike, and taxi.

Travel and Accommodation: Travel agencies partner with hotels and travel businesses.

Logistics service: A worldwide parcel delivery service is provided.

Delivery partner service: Delivery partnership for both food and grocery kinds of stuff.

Financial Services: The Grab Super app offers services in the financial sector, such as a digital wallet (Grab Pay), Insurance (Grab Insurance), and rental services for products, individuals, and businesses.

Gift services: Grab Super App provides services in the execution of corporate gifting.

GrabAds: Grab Super App also has an advertisement agency service for outranging businesses across Southeast Asia.

A Short Introduction to Grab Business:

Antony Tan and his friend Tan Hooi Ling started the Grab Super app in 2012 as a ride-hailing service in Malaysia called “ My Teksi.” The Grab Super app business had an initial capital fund of US$25,000. Grab Taxi expanded its business to other countries in the following years with the new brand name “Grab” and its logo has also been redesigned. Now, this brand has been working across 7 countries in the world.

How does Grab work:

Grab Super App is the idea of providing multiple services in one application. The basic idea is so simple, just connecting two businesses under one platform. This means the user can request the service provider and this app will connect them with the proper service provider for the requested service. Grab will get their profit percentage From the driver’s fee and from the user’s trip expenditure Grab will get the profit. Not only for booking rides, it is used for ordering food, and financial services. This app satisfies the needs of multiple services on one platform, instead of using multiple apps. It also provides secure payment, insurance, and investment services.

Benefits provided by the Grab super app:

GrabRides is a taxi booking app through which customers can book trips according to their preferences, such as bikes, cars, and personal or family trips with or without pets.

GrabFood is an on-demand food delivery service in which restaurants serve their customers by delivering their ordered food to them on time through delivery men.

GrabExpress is a courier delivery service in which people can transfer their parcels from one place to another place.

GrabMart is an online delivery app that delivers groceries to the customer from the store where they choose.

Likewise, there are more services like GrabAds, GrabFinance, GrabInsurnce, GrabRewards, and GrabGifts available in this Grab super app.

Grab super App Business Model

The Grab model works on the idea of a super app that became popular after China got worldwide recognition. Grab allows users to access various services and products via a single interface. This facility made it an on-demand service app. There are 3 parts in the Grab business model.

Customers:

Customers are the complete part of the Grab super app. They boost the revenue of the app by demanding services. This Grab app allows the customers to request services and it matches their demands with the respective service providers. Then, the app bills them, and they pay through multiple payment methods.

Service providers:

Service providers increase the earnings of Grab apps by partnering with it. They choose their flexible working hours.

Businesses:

Businesses can improve their profit, revenue, sales, and visibility, and engage with more customers. By partnering with the Grab Super application.

Key partners of the Grab Super app:

Customers: They demand multiple services through this app.

Restaurants: They offer more convenience to their customers and reach a larger audience.

Drivers: They satisfy the customers’ needs like trips, delivery services, etc.

Bank: It offers finances to the corporation for the investment.

Investors: They invest in the corporations for wide reach and betterment.

Value Proposition:

Grab app is a convenient and accessible platform that provides a wide range of services in one platform.
As Grab offers multiple options for customer’s convenience, they book the ride, choose their vehicle type, and enjoy their rides without any hassle.
Grab offers reliable services by which customers can get their deliveries like food, groceries, etc on time.
Discounts offered by Grab help users get their services at lower prices.

Grab Revenue Model:

As this Grab app is a multi-service providing app, and engaging sponsors in multiple services, it has plenty of revenue resources. It started as a commission model in which Grab is looking to charge from each of its transfer benefits. As it raised to multiple services, it has led to finding a lot of ways for revenue. Grab app is the most valuable firm in Southeast Asia, and it depends on the following revenue models to make money.

1. Commission-based Revenue model:

Grab apps get the profit percentage from the total charge of offered services. At the end of every service, it takes a maximum of 20% charge from the overall fee.

2. Commission on services:

Grab charges commission for each service offered. It is the primary revenue source of the Grab super app. When users book a ride or order food, Grab charges a certain percentage of the total amount as a commission. For every ride, Grab charges 16 to 25%, and for every food order, it charges 15% to 30%.

3. Commission on GrabPay:

It is another stable revenue model where Grab charges 1% from customers as a transaction fee when they use it. It has introduced virtual prepaid with a Mastercard partnership. It allows millions of registered users to use this virtual MasterCard. So, it reached a wide range of populations.

4. Commission from GrabExpress:

Grab earns income from GrabExpress where users can send their parcels, letters, etc in the range of 500g to 50kg weight. When customers use this service, Grab charges some amount as a delivery charge.

5. Commission from GrabAds:

Businesses are connected with customers using GrabAds where they advertise their products and services including online and offline modes. It elevates the customer base of the businesses. By ads, it gets a profit of around $245 million.

6. Commission from GrabInsurance:

Grab charges motorist and passenger insurance fees for both untraveled and accident retrieval trips, by combining with the insurance company, and then sharing the percentage with the insurance company.

7. GrabRewards and GrabGifts:

Rewards offered by Grab keep the customers shopping from the platform. It is the best way to retain users and keep them active. GrabRewads helps in making customers use the app again. Program partners are thinking of paying Grab to bring more customers to them.

Conclusion:

People are tired of getting services or products from multiple platforms, and it wastes their time also. They can use the Grab Super app, and get multiple services like their everyday ride, food delivery, online payment, sending couriers, etc from it, instead of having multiple apps for each and everything. This amazing business model is very helpful for the one who wants to start a business and reach more customers.

It is the right time to develop an app like this Grap super app with good technology and a good team and grow your business rapidly. Are you looking to start All in one Super app for your business? Smarther is best app development company, we can help you built comprehensive application similar to Grab.