Nowadays, eCommerce has become an important part of the global retail framework. since the burst of covid-19, the eCommerce trends have changed dramatically, like many other industries.10 years of eCommerce growth in just 3 months at the height of the pandemic, according to Shopify. Statistics show that more than 2 million people buy goods and services online in the same year. So, the competition between retailers has increased more than before. In this situation, not to fall, brands must have the latest trends and updates in the specific areas and implement them into their business model.
In this blog, we’ll discuss 6 eCommerce trends of 2022.
1.Businesses hold Sustainability and Transparency:
Sustainability is becoming the main goal for many companies as consumers demand sustainability. Around the world, 66% of people pay more for sustainable products. So, both small and large brands are shifting to a sustainable model. For instance, Amazon has announced that it will make its company carbon-neutral by 2040. Zara, the clothing brand promotes sustainable or recycled clothing. There are some points given below to make your business more eco-friendly.
- By renewing the soul of the brand, take a clear attitude toward sustainability
- Think about using a recycled package.
- Depend on eco-friendly transportation practices.
- Make sure to provide eco-friendly products that replace existing product lines.
Voice search is another quickest-growing eCommerce trend. Juniper Research predicts that language transactions will increase to more than $80 billion annually by the end of 2023. It allows the buyers to get results fastly. It also helps you to customize your shopping experience with recommendations based on your choices. One way to optimize your eCommerce store for voice search is to reevaluate your SEO strategy – further focus on the long tail, conversational, and question keywords.
3.Various Payment Options:
There are some notable changes in customer payment methods. Based on customers’ needs, businesses are expanding their payment options. Customer payment methods changed in march 2020. The non-card-presented transaction capacity exceeded the card-presented capacity, and the displacement did not return to pre-pandemic levels like Mastercard, SVP, and US market adoption. Traders use the most common methods such as digital wallets, link payments, and QR code payments currently.
Advantages of using different payment methods:
- It will reduce the chance of being abandoned of your cart due to the lack of required payment method.
- Improves rate of conversion at checkout.
- Provide more convenience and accessibility for buyers.
- Increase your brand image and stay competitive.
Subscription transactions are growing. 15 % of online shoppers are signed up for at least one subscription service, according to a McKinsey & Company survey. This subscription eCommerce model allows the customer to subscribe to products regularly. Dollar Shave Club is the best famous example of this. We provide multiple subscription plans to offer customers personalized care products. For the famous of this model, there are many reasons. One of the reasons is that you can retain customers and thereby sales also increased. Second thing is that this model provides predictability compared to the Pay Once model. You know the product and the quantity you need.
5.Augmented Reality and Virtual Reality:
More use of Augmented reality, Virtual reality, and mixing of both make the shopping experience more entrancing. This technology helps the customers to visualize the products before buying. Some of the advantages of this AR/VR are given below:
- Reduce product Return Rate
- Offering a personalized experience
- Improve customer retention
- Increase customer satisfaction
For example, Ikea is one of the pioneers which is using AR in the retail industry. There are some ways to begin offering an enchanting experience in your store, add an interactive user guide, 3D product configurator, virtual fitting solution, and more.
Shoppers see products that reflect their unique identity, with increasing interest in personality. That’s why brands are based on personalization and say no to off-the-shelf products. Web-to-print design tools assist you to sell customizable products like T-shirts, stationary, banner, gifts, and leaflets. With various features like clip art, text editors, image editors, readymade templates, and real-time pricing, end users can customize their products. This tool can be easily integrated with major eCommerce platforms. Assume that the store is on Magento, you can integrate Magento web into your printing tools and then apply various configurations such as printing methods, design areas, and more.
As new shoppers are ready to buy online and more companies increase their online presence, the eCommerce industry is ready to reach a new peak. However, the industry is dominated by aggressive and large corporations. The above blog helps you to know about the trends of eCommerce and can help you increase your online business over your competitors.