Over the last few years, the eCommerce industry has shifted tremendously. Businesses had to deal with greater change than they had in the previous two decades as a result of the COVID-19 epidemic. Shipping and recruitment expenses are increasing, but internet advertising returns are dropping.

            However, new opportunities have appeared at the same time. As a result, many e-commerce professionals consider the year a success. Keeping an eye on upcoming trends in 2022. Please find our up-to-date list of top 10 eCommerce Trends in 2022 below.

TREND 1: Buy Now Pay Later(BNPL) is more popular

The BNPL model allows customers to pay for their items in various payments within a particular time. Customers prefer the BNPL arrangement over credit card payments since it does not normally collect any interest.

BNPL has also proven to be an effective strategy for businesses to reduce cart abandonment, increase order value, increase sales, and streamline the checkout process.This is one of the key reasons why popular systems like PayPal, Sezzle, Klarna, and Afterpay allow BNPL transactions.

TREND 2: Loyalty Programs

A program developed as a flawless part of the customer path to make an energetic group around your brand and offerings is an eCommerce Loyalty Program. Loyalty programs support e-commerce enterprises in boosting revenue by improving customer retention and overall experience. It also provides businesses with vital data on customer behavior and aids in word-of-mouth marketing.

An eCommerce loyalty program is a customer retention tool designed to keep and engage your existing consumers so they will buy more, shop more frequently, and interact with your brand more regularly. The finest programs are simple to follow, provide a clear path to higher stages, and can be repeated.

TREND 3: Sustainability

The increased focus on environmental sustainability and responsibility has been one of the most significant shifts to affect the ecommerce business industry in recent years. Consumers have reacted by demanding better from retailers, manufacturers, and marketers as environmental and global climate challenges pervade the media and customers become more aware of environmental problems with the items and brands they prefer.

It’s no longer enough to label a product “sustainable” by slapping a “green” label on it. Consumers today expect firms to demonstrate concrete environmental commitments that extend beyond packaging. Brands will need to alter not only their marketing and presentation but also their sourcing procedures and manufacturing techniques as the focus on their environmental effect grows brighter.

TREND 4: Sales will be handled through the Metaverse and other gaming platforms.

The metaverse will alter how things are done, including eCommerce. It will completely transform how people communicate online, from online meetings to event planning. With the emergence of the metaverse, the virtual world will take over practically everything in the next years. To survive the massive transition from web 2.0 to web 3.0, online firms must accelerate their marketing strategies and efforts in the ever-changing online marketplace. For eCommerce enterprises, this will present both obstacles and opportunities.

Although the Metaverse concept is still in its infancy and is not yet ready for commercialization, it represents a powerful marketing channel for e-commerce businesses. Coca-Cola, Nike, Gucci, and Vans are among the global brands preparing to treat their customers to virtual merchandise.

Other gaming platforms, on the other hand, allow e-commerce businesses to use their platforms.

TREND 5: B2B ecommerce will become more powerful

B2B marketers have shifted 55 percent of their spending to online activities, with 96 percent of larger firms entirely reworking their go-to-market strategy to highlight digital channels and support/service, thanks to COVID reaffirming the importance of digital. As a result, B2B e-commerce should not be overlooked.

As a result, companies that serve other businesses must utilize cutting-edge technology to address and answer their most pressing issues.

TREND 6: Video Marketing 

Video marketing is a type of marketing that uses video material to reach out to a target audience and promote a brand, service, or product. Customers respond positively to video marketing because it combines auditory and visual aspects. For example, if you showcase things and illustrate how to utilize them, potential consumers will gain a better understanding of them.

Due to their fascinating content, videos can boost the likelihood of better knowledge retention. Consider making a demo video to demonstrate your product when you first start. Include other popular video kinds, such as testimonials and interviews, as your firm grows.

Video marketing has grown in popularity and effectiveness as a means of attracting customers and increasing sales. 

TREND 7: Social Commerce 

When a consumer’s shopping experience occurs directly on social media, it is called social commerce. Users can buy a product by clicking a link on social media that leads to a retailer’s product page with an immediate purchase option.

It includes selling products through the social platform in paid ads, short videos, and influencer marketing which enables brands to get social proof from them, which helps them to increase sales eventually.

TREND 8: Headless eCommerce

An architectural approach in which the frontend is completely separated from the backend that contains the entire business logic is called, Headless eCommerce.This method helps the brand to create whatever it wants.

Simply, Headless eCommerce means “eCommerce that operates well without a head”. Here, the head is the front end. In this method, eCommerce shops are based entirely on the background and present the content by APIs and frameworks. The developers have to make content like products, blog posts, reviews, prices, and more as per the need of prospective customers.

Due to this, the eCommerce shop owners develop a highly flexible online shop and focus users on various connections. Your store works effectively on more devices, with this headless commerce.

TREND 9: Live Commerce

E-Commerce connected with video live-streaming has made a live shopping experience. A virtual experience that displays shoppable content and allows traders to bring the in-store experience to life -online. Instead of customers seeing the reviews of the product through the internet, they can have real-time conversations about the product via live video.

By this, customers not only buy a product from a link in the description, but some live video platforms allow the customers to shop a product directly via Livestream. Live streaming with eCommerce streaming, live VR, and more will be a trend in 2022.

TREND 10: Voice Commerce

Voice commerce in which a virtual assistant can help you to buy a product online. Voice search is the process of giving questions or commands by speech to the internet via a digital device like mobile phones or tablets. You’ll get the answers quickly with a voice assistant by asking a question to it when compared to the speed of typing a question in the search engine.

Due to this accuracy and convenience, Voice Commerce is the most increasing eCommerce trend. In that way, to help the customers shop online conveniently both google and amazon are integrating regional languages in their voice assistants.


Nowadays,  retail sales are the oldest business model, while eCommerce is developing forever in the world. Hope you understand the latest eCommerce trends that will help you to improve over the competition, by integrating these trends for your brand and business model. Keep the focus on your competitor, and their new techniques to reach the customer and give priority to the changes which will bring more effect on your basement.