.The pandemic was a life-changing condition for the world. 

We all adapted to the new lifestyle with masks, social distancing, and virtual  meetings/classrooms. It not just impacted our lifestyles but also thrust us to accept  Digitalization. 

The growth of COVID-19 cases and its consequences (lockdown) had raised concerns about  health conditions and accelerated the change in the mindset of consumers. 

The rapid build-out of the E-commerce sector during Covid-19 had gained attention globally  and shattered the impossibilities. It led to an expansion of E-commerce towards new firms  providing the customers with access to a prominent variety of goods & services from  convenience by ensuring safety which has enabled firms to continue the process despite  restrictions and measures.

The E-commerce companies are reworking their strategies and deploying multiple technology  solutions to meet the rise in many consumer needs as the demand continues to grow with a  36% rise, compared to the pre-pandemic situation. The offline ventures and the small  businesses have developed their brands by moving online. 

At the beginning of the pandemic, E-commerce companies sold only essential items such as  groceries, health care, and pharmaceutical products. As time passed, restrictions gradually  loosened. 

Change is inevitable hence we have to adapt by reacting to it in the right way. From a business perspective, the company had to adjust its strategy and direct its efforts to  secure the consumer demands. It is a challenging period with more opportunities. 

The company had to set targets for the expected results, build its internal business case, and  chart technology by implementation roadmap.

Here are few key points to be considered as a push to re-plan E-commerce business during  the pandemic: 

1.Know your target audience for choosing the channel to promote/market.

Even  though consumers and sellers cannot meet face-to-face, understanding their  preferences is critical. There are limitless ways to reach a consumer as it is not a  hindrance for promoting the business. The age group of your customer is the  significant factor to choose the channel. Instagram, WhatsApp, YouTube, Facebook,  Share chat, TikTok, and the list goes on.

2.Inventory Management.  

Meeting the consumers at the right time builds goodwill and satisfies the consumers.  The pandemic is a crucial time as there are more restrictions on transportation. Hence  it is required to pre-plan the quantity to meet the demand by ensuring on-time  delivery.


More data translates into better insight and allows us to understand the consumers.  The data assists the business to know consumer preferences, where it is originating  (affiliate or wholesale demand), browsing sales, and personalization to deliver big.

4.Tools & Technology.  

The business proves to be happening much easier because of technology. When more  personalization tools are added, it helps to respond faster which results in long-term  loyalty. Tools such as 3D Visualization allow customers to feel a presence at a  physical store.


. Affiliate  marketing is one among them which influences the customers. This excites them as  there is an individual who gives a real time feedback/testimonial about the  product/service.

6.Surprise the consumers. 

Expecting something unexpected is always special. Reaching consumers with surprise  and delight excites the consumers and helps the business understand the consumer  response. Providing generous offers, new products, service, delivery, and content  shows your customers that you care.

7.On-trend with quality content.  

Fresh content makes it relatable. It is necessary to understand the trend and be  updated to run in the market. Less-than-perfect content often works better for  connecting with your customers, especially with the digital generation.

8.Sales on different channels. 

Hack to succeed in E-commerce business is to reach customers in every possible  place and make a deal. Many E-commerce websites help the other sellers to sell their  products. It is a great opportunity for the sellers to study their competitor’s pricing  and features. Examples: Amazon, Flipkart, Snapdeal, Myntra.

9.Communication is key. 

It is essential to communicate to customers about what is happening in the business.,  new product/service, pre-order details, delivery details, delay in responding, etc.

10.Customer service. 

The journey starts at the end. Retaining the customers happens only when we reach  out to them even after the sale ends. Customer support acts as a thread where the  customer has the liability to get back anytime.

We’re living in the reality of the digital age, where E-commerce has sparked economic  nationalism among consumers and has provided alternatives to satisfy their needs. Needed  measures are identified for both developed and developing countries to eliminate challenges.

E-commerce has helped thousands of people with job opportunities even from staying at  home. More and more customers now appreciate the convenience of online shopping.


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