In today’s internet market, artificial intelligence empowering every industry. The e-commerce sector has the larger potential to incorporate AI features. By adding new AI power features, e-commerce business sales can be improved drastically.

From searching to finding a matching suit, e-commerce app users face lots of difficulties while shopping online. To rectify such challenging use cases, developing new features including AI will be a game-changer. Here are some of the prominent AI features to include in E-commerce applications.

1. Personalized Shopping Experience

Artificial Intelligence has a lot of potential in the e-commerce industry. With the help of AI features shopping experiences can be personalized more specifically. Search results, recommendations, and related products can be displayed based on user preference.

AI model trained to understand the user behavior and search preference based on previous history. With all the information and user behavior, AI can help recommend personalized results. One best example is the Amazon app, which enriches with recommendations based on user preference.

2. AI-Driven Chatbots and Virtual Assistants

To improve user experience in the e-commerce application AI assistant chatbots are used in modern-day apps. These features help to activate AI chatbot to get input from users such as what they like to wear, preferred color, matching suits, size, and more.

After getting all the required information, AI chatbot helps users get the recommended products. Chatbots are the best options for e-commerce applications, as they derive and provide information to users.

3. Visual Search and Image Recognition

One of the interactive features that could be included in an e-commerce application is visual search and image recognition. Inside the e-commerce app, there will be an option with a camera in the search tag. While clicking on the scan option, the camera will pop up with the product image that can be scanned from anywhere.

With the captured input in the camera, a similar product available on the platform will be displayed. By this recommendation, the user can able to find the required product. This will help to improve sales and credibility.

4. Dynamic Pricing and Demand Forecasting

Artificial Intelligence has the potential to track the pricing of products in the current market. It provides the ability to analyze the current price of the product compared with the competitors. Based on the market trend, the cost of a product can be dynamically changed.

AI helps to understand the activities in the online shopping market and forecast the demand. By analyzing it, pricing and demand are identified and help to increase sales by implementing a new strategy.

5. AI-Enhanced Marketing Strategies

The new age sensation of Artificial intelligence provides endless opportunities to capture the required sales for the product. With AI features, marketing strategies will be curated based on the demand.

Based on the inventory available in the backend, the user gets recommended with the best discount and clearance sales options. AI provides lots of other marketing strategies for us to improve the quality of user experience.

Conclusion

Considering AI is the future of technology, incorporate those features in your online business application as soon as possible. By adopting the market trends, online sales can be improved. Are you looking to add AI features to your e-commerce app? contact us today, we help you achieve your mobile app requirement.

Top 5 AI-Powered Features Revolutionizing E-Commerce Apps