What is a Postmates App?

Postmates is a mobile application which allows their customers to buy their goods online at an affordable price. They have a very simple business model as they associate with many local courier businesses to deliver ordered goods to the customers. By collecting service charges from the customers, postmate is making a profit. Their business has been growing each year by beating the record of the previous year. Postmate collaborated with 100 plus merchants to serve online to their customers.

Postmates – Key Responsibilities:

Customer Acquisition
Associating Delivery suppliers
Managing Postmate app operations
Maintaining Relationship with retail associates

Postmates – Resources:

Local retail shop keepers
Delivery suppliers
Mobile Application
Payment Gateway

Postmates – Revenue Generation:

Service fee from every orders
Commission from associated partners
Demand Pricing

Business Model of Postmates:

As we all know, Postmate is the online delivery software that is mainly designed for delivery of goods to the doorstep of the customer. For making this delivery process automotive and efficient, the postmate has designed 4 segments such as Customer panel, Delivery partner panel, Retail store panel, and the Admin panel. The Admin panel is the backbone of the entire business operation. It controls all the operations and keeps track of the entire process and alarms with alert messages if anything goes wrong. Let us have a short discussion about each panel.

Customer Panel:

Login – Ensures the authentication of the customer.
GPS tracking – To fetch the location of the customer.
Menu – Products categorised and displayed in a list.
Search – To search the products directly.
Cart – To keep the ordered products while making the further orders.
Payment Gateway – To make the online payment and confirm the order.
Order Tracking – Feature to track the order status by the customer.
Review & Rating – To provide review and rating for the merchant’s Goods.
Account – To keep track of the customer’s activities.

Merchants Panel:

Login – To ensure authentication.
Menu Management – Allows the merchants to Add/ Delete / Edit the products from the product availability list.
Notification – They can push notification generally, if there is any emergency or messages to the customer.
View Rating and Review – They can view the ratings and review of the products as well as the delivery partner.

Delivery Partner’s Panel:

Registration – To register with the Postmates Business.
Order Management – To get the order details from the list of assigned orders to the particular delivery personal.
Order Status – Allows the delivery personal to get the orders and make the update whether the order has been delivered or not.

Admin Panel:

Admin Login – To ensure authentication.
Merchant Management – To add / edit / delete merchant details.
Delivery partner Management – To add/ edit /delete Delivery partner details.
Payment Management – Provides a platform to maintain payment records.
Order Management – To view or update order status.
Offers and coupons – To add / edit/ delete offer or discount details.

Revenue Model of Postmates:

Service Charge
Convenience Fee
Delivery Fee
Surge Pricing

The Growth Timeline:

By 2011, the Postmates business started in California.
By 2015, the Postmates expanded in many cities like New York, Chicago, etc.
By 2020, Postmates has been acquired by Uber Technologies.
By 2022, Postmates has been associated with UberEats as delivery partner.

Conclusion:

Online delivery applications are the most demanding business now-a-days. As this service is needed by almost 70%-80% of people in the cities, this business booms a lot. In the above article, we have discussed in detail about the business and revenue model of Postmates- the most demanding delivery application in the USA.