Know about Gojek

Gojek is an online service providing multiple platforms to the customers. They serve with services like day to day requirements such as groceries, food, travel, money transfer etc. The Gojek business started in 2015 with the title for each service, likely Goshop, Gofood, Gotravel, Gosend. This Gojek business model has been started in multinational countries like the Philippines, Malaysia, and Vietnam. It provides nearly 20 facilities as their service.

The Working Model of Gojek

As the Gojek Business serves over 20 plus services, they have different strategies to execute the business with zero perplexion. Let us discuss the business model of Gojek.

Requesting the Service:

The Customer who needs the available service will search the Gosend, or Gofood, or Goshop whichever needed. After the selection of the required service, get into the app and confirm the service request by doing booking confirmation.

Payment Transaction:

Booking confirmation is completed if and only if the customer completes the payment transaction. There are reliable payment gateways available in the Gojek mobile applications. The customers can make the safe and secure hassle-free payment transaction in the Gojek Application.

Service request completion:

Service request completion is getting the service delivered. Once the request is completed the customer can submit their ratings to the service provided. According to the ratings and review by the customer, the service provider will get the appraisal.

Business Strategies of Gojek

The Gojek Business executes the following strategies:

The Key activities of Gojek:

Hiring multiple business partners – The key activity of Gojek business model is incorporating multiple business people or brands under one roof. All the merchant hiring will be taken care of by the Gojek administration. They will have some standards to join with their business.
Mobile app management – Mobile app management is the next key activity of Gojek business. All the orders are received from the mobile application only. Once the order has been received the order status is also updated by the mobile application.
Marketing – The Gojek administration takes responsibility for marketing the services they are providing to the customers by using many marketing tools.
Branding – All the local shops and brands are collaborated with the same brand name as Gojek. All the associated service providers find orders by the name of Gojek.
Collaboration of services – As the branding is taken care of by the Gojek business name, the collaboration procedure is being carried out by the Gojek team.

Key Partners of Gojek:

Local grocery shops – The Gojek business partnered with the local grocery shops to deliver day to day grocery needs requested by the customers.
Banks for payment transaction – The Gojek business paired with the banks to collect the payments from the customers and to transfer the commission to their business partners.
Delivery professionals – The next and the most important partners of Gojek business are the delivery partners who make the business process a grand success.

Resources of Gojek:

Customers
Mobile Application
Delivery partners
Drivers for Gotravel
Management Team

Revenue generating factors:

The Gojek business generate revenue by,

Commission from Customers – Commision from the customers is one of the revenue generators of Gojek business model. 10% of charges are applicable for every order from the customers to get the service to their doorstep.
Commission from the shops or service providers – The retail shop owners who receive orders from the Gojek app are supposed to pay the commission from the order they have received.
Commission from the delivery channels – The delivery partner or the driver in Gocar or Goride service of Gojek business. They have to pay 20% of charges as commission for every order.

Conclusion:

The business model of Gojek is the same as all the online shopping models but Gojek covers all the services in different platforms such as Food, money transfer, travel, etc. The Gojek business also covers multiple countries like Thailand, Indonesia, etc. Thus they make money from different geographical locations. They make money by covering more customers under one brand name.