Social Media Content

Editors and content managers are familiar with the problem: they write indepth detailed contributions and think creative posting texts – and only a little later, the attention is already decreases. But how much is the lifetime of postings on the different platforms? And what can you do to make postings to go viral ?

So long live your postings

Have you ever wondered how long your postings on different platforms attract attention? The Indian software developer Mamsys has interesting figures :

Twitter : 18 minutes
Facebook : 5 hours
Instagram : 21 hours
LinkedIn : 24 hours
YouTube : 20 days
Pinterest : 4 months
Blog : 2 years

This keeps your content cool for longer

There are, of course, also ways and means of making content that is particularly important or in which you have put a great deal of work into making “longer” and making sure that it gets more attention. We have some tips and tricks for you!

Facebook postings

Posts pinning up or apply : You can manually keep you up or they apply, so that they appear more people posts on your Wall.

Recaps : For example, a year’s retreat gives you the opportunity to show your best posts again.
Provides for interaction : contributions that are often commented or shared are much more visible than postings with few interactions.


Just like on Facebook, the interaction here : The platform’s newsfeed algorithm sorts contributions not chronologically, but by relevance. And what makes a contribution relevant? Many interactions. So try to animate your followers with questions about commenting.

Posts on LinkedIn:

Share your content not only on your profile ! Post posts in groups or ask friends, coworkers and co. To share the post after some time.

Posts on the blog:

Posts update ! There are new insights to a post you wrote a long time ago? Add the contribution! Updating, for example, an article on a topic that regularly has new insights, rather than writing a new article every time.
Share this article . Posts already posted in the social networks can be shared once again when they are relevant or updated again.

The right content : As a matter of course, specialist knowledge remains relevant, even after some time, longer than contributions to current news.

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