Overview
Livehomes wanted a strong website and a proper system to manage their business. In real estate, most of the enquiries come through online today. A buyer first checks the property site, looks at the projects and then makes a call. So the client needed a good website to show their properties and a CRM to handle all the leads that come from it. We at Smarther started working with Livehomes for their website and later built an advanced CRM for them. Over the years we became their long term technology partner.
Problem Statement
When Livehomes started growing, they were getting many enquiries but there was no proper system to handle them. All the leads were managed manually through phone calls and excel sheets. Because of this, many leads were getting missed and the follow up was not happening on time. The sales team had no single place to see which customer is at which stage. In real estate, one missed follow up can be a lost sale. As the leads increased, this became a big problem for them. They needed a system that can collect all the leads and help the team to follow up without missing anyone.
The Process
We followed a step by step process to understand the business and give the right solution.
Gathering Information: Our business analysts sat with the Livehomes team to understand how they sell property and how their leads come in. We noted down all their daily problems.
Research and Discovery: We studied the real estate market and other property sites. This helped us to plan the right features and the correct design for the website and CRM.
Development: Our developers built the website first and later the CRM. The UI, UX and backend work was done in stages so the client can review each part.
Testing: Before every launch, our testing team checked all the features and fixed the errors. We made sure everything works properly on all devices.
Why Smarther?
Smarther is one of the award winning website and CRM development company in Chennai. Our developers have 9+ years of experience in building websites and CRM systems. We can quickly learn new technologies and apply them for our clients.
The main reason Livehomes continued with us for 6 years is trust and transparency. We always keep the client updated at every stage and deliver the work on time. We do not just build and leave, we support the client for the long term with new features and changes.
Features
We delivered a complete solution for Livehomes with three main parts.
Website: A clean and mobile friendly website that shows all their properties with photos, price and location details. Buyers can search the projects and enquire directly from the site.
CRM: An advanced CRM that collects all the leads from the website into one place. It assigns the leads to the sales team and tracks every follow up so nothing is missed.
Admin Dashboard: A dashboard for the management to see all the leads, the sales stages and the team performance in one single view.
Technological Stack
Webiste
Laravel, PHP
CRM
Laravel, PHP, MySQL
Mobile App
Android – Java, iOS – Swift
CHALLENGES
The biggest challenge was the lead management. Livehomes was getting enquiries from many sources like the website, phone and references. All these leads were coming separately and there was no single system to hold them. Because of this, the sales team was spending more time in sorting the leads than actually talking to the customers.
Another challenge was the follow up. Many good leads were going cold because nobody was reminded to call them back at the right time. In real estate the buying decision takes time, so regular follow up is very important. We had to solve all this without disturbing their daily sales work.
SOLUTIONWe built an advanced CRM that brought all the leads into one single dashboard. Now whenever a lead comes from the website, it automatically enters the CRM. The system assigns the lead to the right sales person and also sends follow up reminders. So no lead is missed now.
We connected the website directly to this CRM so there is no manual entry work. The CRM also shows the stage of each lead, from first enquiry till the final sale. This helped the team to focus on the hot leads and close more deals. Slowly the manual excel sheet work fully stopped and the whole process became organised.
RESULT
After using the new website and CRM, Livehomes saw a big improvement in their daily work. The lead flow became smooth and the sales team started following up on every enquiry on time. The productivity of the team increased by around 40% [confirm] and the number of leads handled every month nearly doubled.
Most importantly, the advanced CRM helped them to maintain their leads properly and improve their sales. Today all their enquiries are managed in one place and nothing is missed. We are proudly working with Livehomes for 6 years now and still continuing to support them with new features.
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