Overview
SCC Homes is a real estate and construction company based in Chennai, Tamil Nadu. They build and sell apartments, individual villas, residential plots and farm lands across Chennai and other cities like Coimbatore, Trichy, Villupuram and Cuddalore. Along with property, they also help their customers with interior design, construction and home loan support. The company works with the tagline “We build communities and lasting trust.” They serve home buyers of all budgets and also investors who are looking for good returns.
Problem Statement
SCC Homes wanted a strong online presence and better tools to manage their growing business. In real estate, most of the enquiries come through online today. A buyer first checks the website, looks at the projects and then makes a call. So the client needed a website, a mobile app and a proper system to handle all their leads in one place. We at Smarther started working with SCC Homes for their website and slowly became their complete technology partner over the years.
The Process
Gathering Information: Our business analysts sat with the SCC Homes team to understand how they sell property and how their leads come in. We noted down all their daily problems.
Research and Discovery: We studied the real estate market and other property websites. This helped us to plan the right features and the correct design for the website and app.
Development: Our developers built the website, mobile app and CRM one by one. The UI, UX and backend work was done in stages so the client can review each part.
Testing: Before every launch, our testing team checked all the features and fixed the errors. We made sure everything works properly on all devices.
Why Smarther?
Smarther is one of the award winning website and mobile app development company in Chennai. Our developers have 13+ years of experience in building websites, mobile apps and CRM systems. We can quickly learn new technologies and apply them for our clients.
The main reason SCC Homes continued with us for 6 years is trust and transparency. We always keep the client updated at every stage and deliver the work on time. We do not just build and leave, we support the client for the long term.
Features
Website: A clean and mobile friendly website that shows all their projects, plots and villas with photos, price and location details. Buyers can enquire directly from the site.
Mobile App: An app for customers to browse the projects and for the sales team to check leads on the go. The app made it easy to reach customers anywhere.
CRM: A custom CRM that collects leads from the website, app, social media and Google ads into one place. It assigns leads to the sales team and tracks every follow up.
Digital Marketing: We also handle their SEO, Google ads and social media so that more buyers find SCC Homes online.
Technological Stack
Webiste
Laravel, PHP
CRM
Laravel, PHP, MySQL
Mobile App
Android – Java, iOS – Swift
Digital Marketing
SEO, Google Ads, Social Media Marketing
CHALLENGES
The biggest challenge was the lead flow. SCC Homes was getting enquiries from many different sources like the website, phone, social media and property portals. All these leads were coming separately and there was no single system to manage them.
Because of this, the sales team was spending more time in sorting the leads than actually talking to the customers. Another challenge was the follow up. Many hot leads were going cold because nobody was reminded to call them back at the right time. We had to solve all this without disturbing their daily sales work.
SOLUTION
We built a custom CRM that brought all the leads into one single dashboard. Now whenever a lead comes from the website, app, Google ads or social media, it automatically enters the CRM. The system assigns the lead to the right sales person and also sends follow up reminders.
So no lead is missed now. We connected the website and mobile app directly to this CRM. Along with this, our digital marketing team kept bringing fresh leads through SEO and ads. This full setup helped the team to work faster and in an organised way. Slowly the manual note book work fully stopped.
RESULT
After using the new system, SCC Homes saw a big improvement in their daily work. The lead flow became smooth and the sales team started following up on every enquiry on time. The productivity of the team increased by around 40% [confirm] and the number of leads handled every month nearly doubled [confirm].
Today, all their enquiries are managed in one place and nothing is missed. We are proudly working with SCC Homes for 6 years now and still continuing to support them with new features and marketing. It has been a long and successful partnership.
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