In today’s business world, one of the easiest ways to reach more vast audiences is via a website on which every entrepreneur depends. A few years back, we needed experts to assist us to create or modify a website but it is not the same today.
The game has changed. Anyone can create a website as per the requirement with all customization. The Website contains complete information about the business and its purpose, briefing how it will help the targeted audience. Parallelly it is essential to ensure the Website is up to date when compared to the market and its competitors.
We all have heard of ‘First impression is the best impression’, this fact is the core to redesigning your website because your audience’s first reach-out point is the website. Redesigning is not just about changing your branding and graphic design elements but making functional modifications that help your website work better.
Questions to answer before a website redesign:
- Last redesigned time
- What is the timeline for the redesign?
- What are the analytical tools to be included in the new website?
- Are the website goals identified?
- Does the redesigning process involve an expert’s assistance?
- Do we have all the resources and budget to complete the process successfully?
The answers to these questions act as a map in this redesigning process. Now, let us understand the reasons why redesigning is essential.
1. Enhancing usability
This explains the ease-of-use level for the website visitors and users’ experience. Web usability should be narrowed down to a few aspects – the simplicity, consistency, familiarity, relevancy, and accessibility of a site.
The essential tips for better usability and engagement are:
– reduce page loading time
– maintain consistency across your site
– make the site responsive
– use of a familiar navigation layout
– use headings and subheadings with the content
– highlight key features
– use images
2. Management convenience
The new designs allow for the installation of enhanced features and conducting of performance tests. The marketing team benefits from such features as they can try different things without a website design company. Such features can greatly improve conversion rates.
3. Improve the mobile-friendliness of your website
In the initial stage of websites, very few websites are supported to access via mobile; however today, the websites should adjust irrespective of any device it is which gives the users a better working experience. This answers the question of accessibility to the users. It is important to remember that the mobile-friendliness of a website is a confirmed Google ranking factor
4. Updating SEO practices
All of us want answers for anything and everything and that is where we go in search of a ‘search bar’ on the internet. It picks it and answers your question with the help of the keywords that act as the hint. Search engines are getting smarter day by day and it is significant for us to update our SEO techniques. Using old website techniques and strategies will drive traffic away from your website.
This also explains that the regular update of content is the key factor to be popped out while searching.
5. For the purpose of accommodating your new services
Change is uncertain and when it comes to business, the service is offered at a better state reflecting the expansion of the business. The website should be updated with all information pertaining to the current state for the customers to understand the progress in the service that is offered.
6. Improving lead generation
Your website design triggers the interest of a visitor, resulting in becoming a potential customer of the business. The customers are researching regarding the requirement and we lose business when they find us outdated. Every small change in a website helps us get closer to the customers in turn attaining the lead generation.
7. Creating an effective brand image
Entrepreneurs create a brand to be the solution to all their customer’s problems. It is important to establish a self-made brand, but why branding? Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. The website acts as the medium to showcase your business hence the website should be redesigned as and when required to maintain and grow the brand image.
8. Maintaining a competitive edge
Entrepreneurs are in the race when they know who their competitors are. Similarly, the process of website redesigning helps to stand out from the competition showcasing uniqueness and a memorable user experience.
9. Keeping technology up to date
Outdated technology can push you out of the race and your customers will never be aware of where the business has gone. Does it have a huge impact? Yes, as we evolve and work around better technology, every problem is sorted in minutes. The website redesign by using updated technology can greatly improve the user experience. An expert in this relevant field – a website design company, can assist you on this matter.
10. Improvement of website security
Users always expect a safe online experience. Website security is both a simple and complicated process as the user’s information should be maintained confidential.
A few initiatives are as follows:
– keep software and Plugins up-to-date
– add HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) Certificate
– use of Secure Web Host
– record User Access and Administrative Privileges
– knowing Web Server Configuration files
– tighten Network Security
The process of Website redesigning is never an easy task as it involves more time, effort, and resources. However, the regular upgradation is what explains the purpose of the website. Are you looking to redesign your website? then contact Smarther for the best Website Development solution for your business needs. The above questions to be answered acts as an outline to dive deeper into research and techniques and the reasons are the factors to be redesigned.