A website acts as a bridge between clients and the business owners. In case of small business, it plays an important role. Every single client has the ability to change your business path.” Good design makes Good Business”.
The global speaker of your business is your website. This is the very first place your customers interact with you, when this is not user-friendly then it doesn’t matter how best is your service or product is. Resulting in your business loss.
Things to be considered while designing your Website
- The best website design means
For me website means “my business”, and for many of them, a website design is one which is looking good. A good looking website will not necessarily bring you in getting good business. A good website indicates visibility (UI), simplicity, user-friendly (UX) and usability. Use a perfect color combination, all the elements should be easy to use, place a necessary call to action words, hassle-free flow. Avoid redundancy in case of images, characters, colors, texts and balance everything. The updated version of website design is “ Material UI ”.
- UX – User Experience
When it comes to a good website both UI and UX are equally important. The term UX is apparently new and it deals with the user-friendly design. It cost some but gives more in your business. It gives customer satisfaction for your users and this results in the good feedback of both your website and your business. This decreases the cost of customer acquisition and customer support by increasing the retention.
- Invest Once and reap forever
Jeff Bezos, the founder of Amazon spend more time in acquiring user experience (UX) than in publishing the product. Now, the growth of Amazon is well known by us, it is leading their competitors and ruling the online shopping world. We have many examples like Apple, Facebook all these companies are best among people since they have good user experience. Hire a website designer who is best in UI and UX.
- The first impression always the best
Your product interaction with your customer is the best impression of your website and it should be the best one. To answer all the questions of your user the homepage should have all the needed ingredients. If anything goes wrong you will lose your valuable customers. When it comes to a good website it includes the best logo, needed call to action words, taglines, perfect colors the combination of all these elements gives you the best.
- Good Website design equals good Business
The rate of conversion from the visitor into the customer is increased by a good website design. This is the thing wanted by all the business owners. When your website has a good call to action and clear message and here there is a maximum possibility of buying your product or services.
- Give your first preferences to your users
We see many business websites are good in User Interface but its business is average, this happens when the end user is rejected. Keep in mind we are designing a website for end users and not robots and not for us. Learn user’s actions and make a perfect design. User prefers the one which is easy and user-friendly. Do some researches about customer preferences, choices and invest time in understanding their move.
- Website design and SEO
A very good UI/UX is an add-on for SEO (Search engine optimization) which derives more business. SEO is based on some principles and Google’s Algorithms. It makes your website to be visible in Google’s search results. Consider the SEO elements while designing your website, for an example best keywords, Meta tags, Alt tags.
A good design beats all its competitors. Many businesses are standing in a step back in trying something new, the one who takes the risk and implements new designs and features will always earn more customer retention. A Good UI/UX earns more stickiness and loyalty, once the user finds your website easy to use and if they get satisfied then they won’t prefer to go anywhere next time. It helps in improving your brand awareness.
- Saves Money
A good website makes your users understand easily and saves your cost indirectly. It will not let the visitors realize the time in reaching their goal.
- Content is King
A website without a content is like a coffee without sugar. Content is always the king, a good website needs a good quality content. Content should be unique and it should be in more readable one, that makes the users buy your product or services. Content plays an vital role in SEO.
A website is a communication medium between the business owner and the customers. Build a user-friendly website that can be accessible by the end users.