Increasing the app installs and downloads is the most challenging part of launching the mobile app to the Play Store. On average 1,524 new apps get published in Google Playstore every day.

From games to essential service apps, Corporates, and big companies make the most to top in the list. With the power of advertisement spending and hiring marketing expertise, top firms in each industry occupy app results suggestions.

To grab the user’s attention and increase your app installs, some key factors and strategies must be considered. In this article, we have listed some important points to consider to improve app store downloads.

Increase App Downloads in Google Play Store

Increase App Downloads Google Play Store

  1. Optimize Your App Store Listing
  2. Leverage App Store Optimization (ASO) Techniques
  3. Encourage User Reviews and Ratings
  4. Utilize Social Media and Influencer Marketing
  5. Run Paid Advertising Campaigns

Optimize Your App Store Listing

The most basic and important factor to consider is to optimize your Google App Store listing. Create a unique app logo and display eye-catching screenshots of your app.

Update all the necessary inputs required in app submission in recommended sizes. Write a description explaining complete information about your app features and how it works.

Optimize your content with relevant keywords for your service in the title, and description. Organic app installs are the best way to grow the app in the Google Play Store for free.

Leverage App Store Optimization (ASO) Techniques

App Store Optimization (ASO) is the method of optimizing your mobile app to display in the Play Store listing for searched keywords. The process helps to grow the app installs organically without spending on ads.

Analyze the most search keywords using Google Keyword Planner relevant to your app. Update the Google Play store title and description relevant to the topic based on Keyword Planner suggestions.

Like Search Engine Optimization (SEO) for websites, App Store Optimization (ASO) has lots of practices to follow to obtain the top results to grow the app downloads for free in the Play Store.

Related: 5 Reasons Why Flutter is Best Choice for Small Businesses 

Encourage User Reviews and Ratings

According to the reports, Reviews and Ratings are considered as top factors for users to consider installing new apps. While browsing for new apps in the Google Play Store, users check the overall rating and read reviews before installing the app.

To make the most of it, connect with your audience and encourage them to give ratings and reviews for your app in Playstore. The mobile app with 4+ Ratings and positive reviews in-store is most likely to attract an audience.

Utilize Social Media and Influencer Marketing

In the current trend, Social Media is the best platform to boost your app installs. Apps like YouTube, TikTok, Instagram, Snapchat, Facebook, and Twitter are the best platforms to promote any type of mobile app.

Make creative content in short video format and publish it on all platforms to reach out to the audience. Influencer Marketing has been booming in recent years as the trend continues to grow, making users of it.

Contact a popular influencer in the market relevant to your app niche, make a creative video with them, and publish them across the platforms to gain attention to improve the app downloads.

Run Paid Advertising Campaigns

Paid advertising is the go-to method to increase guaranteed app downloads. Spend some money to promote your application in the Google Play Store to increase the app installs.

Analyze the Return on investment from the app and increase your budget to run an ad campaign. Google and Meta platforms are best suitable to run paid advertising Campaigns to promote your app.

Related: What is White Label App Development? Advantages & Challenges


In conclusion, Consider following the above-listed suggestions to increase your mobile app downloads from the Google Play Store. There are many other ways also available to utilize for improving app visibility with potential users. Do your research, and implement the strategies to learn the process.

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