SEO Trends in 2023: SEO (Search Engine Optimization) is one of the major key factors in Digital Marketing that helps to rank your website in SERP. Ranking a website is not an easy task as there are many techniques and strategies we have to follow as per the search engine guidelines. Here we can see the Top 5 SEO Trends you have to follow in 2023 to boost your website.
Top 5 SEO Trends in 2023 to Rank top in Search Results Page
Video Marketing
Video Content marketing is one of the major SEO trends for Digital Marketing in 2023 where every blogger and content creator need to focus. Nowadays no one is ready to spend their time reading any Blogs/Articles instead if you provide quality video content visitors might spend some time on your website.
Voice Search Optimization
Digital Marketing experts say that VSO (Voice Search Optimization) is going to be one of the promising SEO strategies in 2023. Smart speakers like Alexa are one of the finest examples. Optimizing for voice search will also lead to targeting the long tail keywords.
If you are running a local business and if you want to shine in your online presence then Voice search optimization is a must.
Let us take an example: If you are looking for a Digital Marketing agency and if you are voice searching it you might add some extra sentence like “Best Digital Marketing Agency in Chennai”.
AI Content
After the arrival of Open AI: chat GPT many use this platform to create content. Due to this Google’s algorithm is facing some trouble in identifying the original, But still, Google gives priority to the original man-made content. Also in recent years, we can see that AI Content enhanced the scalability of content production.
Related: 5 Reasons Why Digital Marketing is Important for a business in 2023
SEO for Mobile
As we all know Mobile users have drastically increased in past years. Optimizing our website for mobile devices is one of the major SEO strategies we have to focus on in 2023. The analysis says that 60-70% of the globe is mobile users. To know more about Mobile SEO Follow Google’s developer Guide to index your site as a mobile-friendly one.
Passage Indexing
Passage Indexing is one of the Latest Google algorithm updates that is used to find the exact content of your keyword. If you have content with different topics in it and if the user searches for one of the topics that you have discussed, Now google will automatically pop up that particular content to the user which will also lead to some organic traffic to your website. SEO experts say that passage indexing is Considered an important SEO strategy to be followed in 2023.
