The mobile revolution is creating a new buzz in businesses, and eCommerce is no exception. The mobile eCommerce application for your business changes how online shopping is done. So, go one step further in the competitive retail sector to win extra miles.
If you are an eCommerce business owner, you need to acknowledge and accept this fact. When everything goes in the mobile direction, your eCommerce store will never reach its full potential without a mobile app.
WHAT IS AN E-COMMERCE?
Let us first know what e-commerce is. E-commerce is also known as online commerce which includes transactions that take place on the internet, stores that sell their products online are called e-commerce stores, for example, Amazon, Flipkart.
WHY SHOULD E-COMMERCE STORES INVEST IN MOBILE APP DEVELOPMENT?
Due to the increasing use of smartphones and other mobile devices, developing an app for e-commerce has become more essential.
Statistics of the year 2018 found that almost 50% of consumers shop more on mobile than in-store. With this extraordinary growth, shop owners can increase the sales of their business through the mobile application which also gives the store owner a good profit.
With the power of emerging technologies like Artificial intelligence, machine learning, and AR & VR integrated with mobile applications, you can collect valuable insight from your consumers.
Once you have all the data about your user you can provide an optimal shopping experience to your customers to increase your sales
How can mobile applications add value to your eCommerce business:
Enhanced customer experience:
Modern-day customers demand a personalized and consistent experience with their journey of shopping. And it’s very hard to deal with your customers with only a website.
If you want them to always come back to your e-store then mobile applications make it easy for you.
With the power of emerging technologies, you can gather valuable insights from your users, such as:
What does your user like?
What time of the day will they make the purchase decision?
How much time do they take before deciding what to buy?
Once you have all this data you can provide an optimized shopping experience to your customers.
Increased conversation rate:
There is no doubt that mobile eCommerce applications enable higher conversion rates, this is important because it yields revenue.
So, if you are an eCommerce business owner, why do you think “why do I need a mobile app”? Your answer to achieving better conversion rates. If customers want to buy an item, they want a seamless purchase process and can set it up in the best possible way using the mobile app. There are several reasons for this:
There are features like push notifications that help with changes in mobile apps
All information (payment and shipping) is stored for easy updates on mobile applications
Mobile apps can use device features like cameras to place orders.
You can also integrate mobile wallet apps into your mobile application to turn the update process into a one-step game. These applications reduce the amount of information that users must enter when completing the update process.
Therefore, mCommerce is considered to be an easier and more convenient option than other channels, which increases the overall profitability of the businesses.
Increased brand visibility is one of the great benefits of mobile commerce and is a definite reason to move towards mobile eCommerce application development.
As most customers spend hours on their mobile, it is easy for brands to connect with them using the mobile eCommerce platform. However, a brand must provide the high-quality mobile application experience that users want. Because on smaller screens, users get annoyed quickly, and according to Statista, 32% of users uninstall the app if they do not use the app easily, which leads to bad UX.
So, use smart branding tricks with beautiful UI / UX designs to create a lasting look for mobile customers. Also, to make your eCommerce business more effective, you need to answer all the questions of your customers.
The more the brand knows about its customers, the better is at responding to pain points
Better Efficiency and Increased Revenues:
Mobile apps are highly manageable and considered user-friendly. Although their execution is often said to be expensive, they are usually capable of significantly increasing sales to meet the needs of customers.
The best mobile application with the right concept and functionality brings more customers. More customers yield more orders, which means your profit is increasing.
‘Push notifications’ is another tool that helps maintain brand reputation and increase sales. With the help of push announcements, businesses can immediately provide information to their customers and encourage them to place instant orders.
Mobile apps play an important role in bonding brands with their customers. Gone are the days when businesses wanted roadside banners, website banners, billboards, Facebook/newspaper ads, or email marketing to influence their customers. Currently, mobile eCommerce apps are going to save businesses because brands help their customers get to know them better by being close to them with just a ‘finger tap”.
As customers spend more time on mobile apps, make sure your app provides product details, contact information, and encourages them to buy.
Here are ways to increase customer loyalty through mobile eCommerce application:
A consistent brand value by maintaining a consistent design and layout on mobile sites that customers may depend on.
Provide your customers with a customization experience including priority features and relevant recommendations based on their searches and purchases.
Use push notifications to communicate with your customers about sales and resale of special offers or products.
You can make your customers come back by making loyal plans like discounts, offers, bonuses, or new collections.
Establish good communication support 24/7 between your brand and customers to resolve their queries via live chat or chatbot.
How to build an effective e-commerce app?
From the idea to the deployment, there are a lot of things you need to take care of when creating a mobile trading platform. To find the answer to “How to build an effective eCommerce application” you need to consider several things, from its navigation simplicity to accessibility and technology stack.
All of these are not possible if you do not follow the proper procedure. So let’s take you through the ideal process of creating a mobile app for eCommerce:
Know your market and user:
To know the needs of your market and your users, you need to find an answer to the following questions:
Who is your target audience?
How old are they?
What do they like and dislike most?
What products do they use now?
All of this data will help make your application as interactive as possible to the people who use it.
Decide your Business Model:
If you plan to build an eCommerce application, you need to know your business model. Creating a potential business model before building an app will help you know your value proposition, customer segment, and revenue streams.
In general, eCommerce mobile applications fall into one of the following two types of business models:
Business to Business(B2B)
Business to Customer(B2C)
When choosing the right business model for your eCommerce mobile application, spend time learning about the market, and be honest about what value you can bring to your users.
Decide your tech stack:
Now you have researched your market and got to know the business model of your app. Now is the time to decide which technologies you will use to build an eCommerce application. Keep in mind that your decision at this point will directly affect the cost of developing your eCommerce mobile application.
Find the suitable eCommerce app development company:
When finding an eCommerce app development company for your project, always make sure the company specializes in providing the best digital customer experience.
Check their portfolio, talk with their customers, inquire about their development process and find out how efficient they are at integrating the emerging technologies needed in an eCommerce application today.
Double-check everything and then decide on your development partners. Also, once your application is created, do not forget to invest in eCommerce mobile application testing to make sure your application is error-free and seamless.
For the reasons given above, one can imagine that a mobile eCommerce application is a boon to your online business because it engages more customers and connects your business with the target audience. So, to have strong clients with high revenue, creating an eCommerce mobile app following the given process is your first big step towards popularity and change.