Meesho is an E-commerce application where the buyer can search for products listed in a way that redirects to the exact product. No hurdles in the product search and the order confirmation. The mobile application business is fast-paced all around the world.

The target audience of the Meesho mobile app is the people who need home-based products such as clothes, household, cosmetics, Groceries, and so on. The Meesho application encourages resellers and small-scale business people to list their products online and make sales. The Meesho app has approximately 20 million downloads, the largest E-commerce online portal all over the world.

Create an e-commerce Mobile application like Meesho

Key Features

User-interactive modules:

The modules of the Meesho application have been designed in a way that even the user who is not familiar with online shopping can also understand the operation towards the product search and make them order their needs.

Categorization:

The products associated with the Meesho online sales application are well-organized in a way to keeps them easily accessible to the user. By categorizing the products in the right way, the sales of the product can also be boosted. So the app’s partnership also increases. This provides a space to increase income from commission.

Data – Tracking for personalization:
All the purchase data will be stored properly and the data of every customer will be analysed. Using this analysis, the notification of searched products will be sent to the user. The product suggestion is also given to the user by the AI technology for which the user data is used.

Product details Sharing:

The product details can be shared with any of the contacts on the mobile easily with simple clicks. This option enables the reach of the product to more customers. If a customer likes a product, they can share the details with their contacts if they want.

Safe Payment Options:

The Meesho app provides a payment gateway that allows multiple payment options such as Debit/Credit cards, UPI, net banking, digital wallets, etc. for safe and secure payment transactions.

Review and Ratings:

The Reviews and ratings option gathers the reviews and ratings of any product listed in the mobile application. The ratings given by the users will be displayed on the product description page which enhances the trust and sales of the product.

Order Tracking:

The product ordered will be tracked by the admin. The user who ordered the product can be notified of the status of the order. This increases the transparency between the buyer and seller.

Wishlist and Cart:

The Product decided to be bought by the user will be added to the cart from which the user can continue shopping. While checking out, all the products in the cart will be moved to the ordered list.

The product which the user wishes to buy later can be saved in the wishlist which will later be moved to the cart for order.

Location identifier:

The location identifier identifies the location where the product or the list of products to be delivered. At the beginning of the app, the delivery location will be entered and checked for the availability of the delivery spot. This enables the exact dispatch without any perplexity.

The Basic operational model of Meesho:

Till now, we have briefly discussed some of the features of the Meesho mobile application. It’s time to talk about the basic operational model of Meesho.

Meesho’s E-commerce platform runs under the Direct-to-customer model. However, the reselling opportunities associated with the Meesho business follow a hybrid model that includes both B2C and B2B.

D2C: Some of the products listed in the Meesho app are purchased directly from the manufacturer. By this, they can sell the product at the best price which is not available in other sources of buying.

This model is called the Direct-to-customer.

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B2B:

As the Meesho application sells the product at the cheapest price, other business people who need the product as the raw material of their business can purchase it from Meesho. It reduces the procurement cost of the business, thus, increasing the profit. This model of selling the product is known as Business-to-Business.

B2C: Meesho sells the products wholesale as well as retail. So, it also supports the Business-to-customer business model.

Conclusion:

In this blog, we have discussed the business model and the features available in the Meesho mobile application. This application majorly gets business or reputation from the reseller business opportunities from various people across the world. They incorporate a hybrid business model that is B2B and B2C to sell the products they have.

How to develop an e-commerce Mobile application like Meesho

Create an e-commerce Mobile application like Meesho

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